About ManageCasa
ManageCasa is a leading SaaS platform dedicated to revolutionizing property management. We provide intuitive, powerful solutions for property managers, landlords, and homeowner associations. As we continue to grow, we’re looking for a Creative and Content Marketing Manager to take our brand to the next level and solidify our position as the #1 property management software in the market.
Position Summary
We are seeking a dynamic and innovative Creative and Content Marketing Manager to spearhead ManageCasa’s brand recognition and content strategies. This individual will play a pivotal role in driving our marketing campaigns, boosting search engine rankings, and expanding our digital presence across platforms like Google, Bing, Facebook, LinkedIn, X, Instagram, and TikTok. Gartner and (Captera, Software Advice) In this role, you’ll collaborate with internal teams, especially engineering, to implement cutting-edge ideas that resonate with our target audience.
You’ll oversee the creation of high-quality campaigns, videos, podcasts, and partnerships that showcase ManageCasa’s leadership in property management software.
Key Responsibilities
Brand Building and Recognition
- Develop and execute strategies to establish ManageCasa as the #1 property management software in the market.
- Ensure consistent brand messaging across all digital platforms and campaigns.
Search Engine Optimization (SEO) and Paid Search
- Optimize ManageCasa’s online presence to rank #1 for key industry terms on Google and Bing.
- Use AI-driven tools to identify high-impact keywords and implement strategies to dominate search results.
Social Media Strategy
- Create and manage content tailored for Facebook, LinkedIn, X, Instagram, TikTok, and other platforms.
- Develop engaging campaigns that resonate with target audiences and drive customer acquisition.
Content Creation
- Lead the creation of diverse content types, including blogs, videos, infographics, podcasts, and more.
- Develop innovative video marketing strategies, including explainer videos, customer success stories, and ad campaigns.
Partnerships and Collaborations
- Identify and execute marketing partnerships that enhance ManageCasa’s visibility and credibility.
- Create podcast strategies, including guest selection and themes, to amplify our brand’s voice.
- Generating ideas for Industry print Magazines and Sponsor Strategy.
Team Collaboration and Execution
- Work closely with engineering, sales, and customer success teams to implement content-driven campaigns.
- Collaborate with designers, videographers, and external agencies to produce impactful marketing materials.
Analytics and Adaptation
- Monitor campaign performance using analytics tools, learning what works and rapidly adapting to improve results.
- Stay ahead of industry trends and adopt innovative marketing approaches to achieve goals.
Qualifications
Experience and Skills
- 5+ years of experience in digital marketing, content creation, and brand management.
- Proven ability to develop and execute successful SEO strategies, achieving top rankings for competitive keywords.
- Expertise in social media platforms and tools, with a track record of creating viral campaigns.
- Strong creative vision and ability to produce engaging multimedia content.
- Familiarity with paid search, influencer marketing, and podcast development.
- Exceptional communication, storytelling, and project management skills.
Mindset and Values
- Entrepreneurial mindset with the ability to thrive in a fast-paced startup environment.
- Adaptable, quick learner who embraces data-driven decision-making.
- Passion for innovation, teamwork, and delivering results.
