We’re seeking a results-driven
ABX Marketing Manager
to help accelerate demand generation and pipeline creation at our startup specializing in Enterprise Saas Sales
selling to the Fortune 2000
. Scope AR empowers organizations in Aerospace and Defense, Aviation, and Advanced Industrial Manufacturing to enhance operational efficiency, reduce errors, and accelerate training through cutting-edge augmented reality solutions. As a key member of the GTM team, you will work closely with the rest of the Leadership team to develop and execute account-based strategies that drive immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment.
Account-Based Marketing (ABM/ABX)
- Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.
- Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.
- Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.
- Build and execute account-specific marketing strategies to engage decision-makers at key accounts.
- Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).
- Partner with sales to research target accounts, understand buyer pain points and deliver tailored marketing assets to drive engagement.
Campaign Execution
- Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos
- Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.
- Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.
- Measure and report on campaign performance, identifying actionable insights to improve outcomes.
- Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.
- Continuously test and iterate to maximize ROI on all marketing activities.
Experience & Skills
- 5 years of experience in ABM, demand generation, or growth marketing, especially in B2B Enterprise Space.
- Proven track record in pipeline generation and delivering measurable results in lead conversion and revenue growth.
- Expertise in multi-channel marketing, including digital advertising, webinars, events, and social media.
- Strong understanding of content marketing and its role in demand generation and lead nurturing.
- Experience managing freelancers and agencies to support with content creation and digital marketing.
- Experience managing a budget efficiently for ROMI (return on marketing investment).
Technical Proficiency
- Familiarity with automation platforms (e.g., Clay, HubSpot).
- Skilled in analyzing and leveraging data for campaign optimization and reporting.
- Knowledge of technical sales cycles and ability to use marketing communications to nurture and accelerate leads.
Attributes
- Self-starter with the ability to thrive in a fast-paced, early-stage startup environment.
- Exceptional communication skills and ability to collaborate effectively across teams.
- Creative problem-solver who can balance strategic thinking with tactical execution.
- Growth mindset and curiosity to stay up to speed on ABX trends and technology (e.g. AI-powered content creation and personalization solutions).
Why Join Us?
This is an opportunity to lead the marketing strategy for a high-growth software company at the forefront of
Augmented Reality (AR)
innovation. As industries like
aerospace, defense, aviation
, and
advanced manufacturing
transform, Scope AR is disrupting how large enterprises empower their frontline workforce. By joining us, you’ll play a key role in driving the adoption of cutting-edge technology that enhances operational efficiency, reduces errors, and revolutionizes training processes.You’ll work directly with leadership in a collaborative and innovative environment, with the freedom to make an immediate impact and help shape the future of how these industries enable their teams.Apply for this job
