Marketing Manager
Remote - USGoodwin is seeking a Marketing Manager to help build out a successful go-to-market strategy in the early stages of our software launch. Goodwin creates technology that empowers the foundation of the charter aviation industry: brokers and operators. Our product helps simplify workflows, enhances sourcing and streamlines payments.
Responsibilities:
Create content for a variety of mediums including social channels using Canva and Adobe Creative Cloud.Implement comprehensive go-to-market strategies to drive awareness, acquisition, and retention.Collaborate cross-functionally to align marketing efforts with overall business objectives.Create and implement segmentation strategies to tailor marketing messages to specific customer personas.Define and maintain a strong brand identity that resonates with our target audience.Ensure consistency in messaging and visual elements across all marketing channels.Develop and execute omnichannel paid media campaigns to maximize reach and impact.
Minimum Qualifications:
Proven experience in a senior marketing role (5+ years of experience) with a focus on go-to-market strategy and brand development.Demonstrated success in scaling marketing efforts in a fast-paced startup environment.Experience in a wide variety of omnichannel efforts including social media, public relations and event marketing. Strong strategic thinking and problem-solving skills with a keen understanding of market dynamics.
Total Rewards:
We pride ourselves on offering a robust total rewards package including competitive base salary, health, vision and dental plans, 401(k) with match, remote work for many positions and flexible PTO. The salary range for this position is $80,000-100,000 commensurate with experience.
Why us?
Do good. Have fun. Get wins. This is it. Maybe just the job you’ve been searching for. But it’s more than just a job. It’s a career, it’s a calling, it’s a team intent on making some waves in the aviation industry. Some improvements, too. Yes, you’d be joining a team with a purpose and some special sauce. We’ve already assembled a solid, complementary band of industry experts, in and out of aviation, and our perspective is fresh. We’re grinding, make no mistake, but we’re having a lot of fun doing it.
So where do you come in? We’re growing. But we only have a few spots. We’re looking for teammates that bring a unique mix of skills and scrappiness. Because while we collectively have the experience of a well-established company, we’re still a startup. And we need passionate builders to keep starting up with us. If you’re looking for something fresh, more than just a stop on your resume, something we’re building that will hopefully make your kids (and their kids) proud—then you should apply.
We look forward to meeting you.
