VP, Marketing

There are several critical focus areas for this role:1. Build and deliver a marketing strategy that enables us to meet all revenue targets; targeting a 5 x increase in our revenue by December 2028.2. Collaborate across the company to optimize our revenue generation strategy, building channels that drive both immediate and long-term revenue. 3. Make our brand famous in Canada by increasing brand awareness & consideration. 4. Transform the revenue engine by delivering high quality leads for our sales team.

Humi is the Canadian employment platform. We help Canadian businesses be better employers. Founded in 2016, Humi started as a simple cloud-based web app that stored employee data. Thanks to the support of customers, Humi has built solutions that allow Canadian businesses to manage employee information, onboarding, performance, time off, employee benefits, and payroll.We've officially joined Employment Hero to accelerate our vision and support their mission to make employment easier and more valuable, for everyone! Since Employment Hero's inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 400,000 businesses globally, with 2.9 million+ users on the platform.

We have no plans to slow down.We believe in distributed employment and take a ‘Remote First' approach with our team. This position can be done 100% remotely from anywhere within Canada.There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!https://www.humi.ca/blog-post/exciting-news-humi-joins-forces-with-employment-hero-to-accelerate-our-vision

As a senior member of our leadership team, you will be responsible for driving the achievement of revenue goals through marketing initiatives. Key accountabilities include:Strategy development and execution- Build and execute our marketing strategy, ensuring we deliver on all key goals in market. - Drive measurable results through performance marketing, ensuring an appropriate ROI from initiatives.- Iterate on content strategy to build up organic traffic and explore SEO opportunities. - Evaluate and refine the balance between sales-engaged and self-serve motions for acquiring customers.

- Enhance lead generation, conversion rates and contributions to pipeline/revenue growthLeadership- Lead the regional Marketing team, fostering a high-performance and collaborative culture- Scale the Marketing team as required, bringing in top talent to deliver on business needsMetrics, performance tracking and reporting- Monitor, analyze, and report on the performance of the regional team, identify areas for improvement and share progress with the business.Cross-functional collaboration - Partner with the wider GTM leadership team, CX and product leaders to maximize our performance in market and deliver a seamless experience for our customers.Customer insights - Gather feedback from customers and prospects, informing our product development strategy and other improvements.

The right candidate will be a seasoned Marketing leader with proven experience successfully scaling businesses in the region.Technical & Industry Experience- You’re an experienced Head of Marketing, VP Marketing or similar, with close to a decade of experience in fast-paced marketing environments, where you’ve been challenged to work at pace and respond to high change. - You have an in-depth understanding of the Canadian market and have proven your ability to significantly grow brands in this region.

- You have aligned industry experience (B2B SaaS, marketplaces or fast-growth tech)- You have extensive experience across multiple channels, including earned media, brand media, performance media, SEO, CRM, and website CRO.- You’re proficient with a breadth of marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo.- You have advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.- Experience with A/B testing, user segmentation, and other optimization techniques.CompetenciesWhile you'll need to have the technical experience to do this job, how you operate is equally important. Here's what we're looking for:- You collaborate effectively and are a team player. - You expect high-performance from yourself and others. - You use first principles thinking to solve challenging problems.- You have high commercial acumen.  - You understand how to empathize with a key audience (SMEs and business owners) and speak to them through campaigns and content.

Humi is now officially part of the Employment Hero family! During this transition, you might notice job postings on both Humi's and Employment Hero's career pages. This is completely normal. Feel free to explore both platforms and apply for the role that best matches your skills and experience. We're excited to see your application!At Humi, we are dedicated to fostering a diverse, equitable, and inclusive work environment where everyone feels a sense of belonging. We want you to know that you're welcome here, no matter who you are.

Indigenous peoples, racialized persons/persons of colour, women, persons with disabilities, LGBTQ2S+ persons, and others – we're excited to hear from you. Even if you don't check every box on the requirements list, don't sweat it – we believe in potential over perfection! Need any interview accommodations? We're happy to help! Get in touch and let's chat.Please note that all successful candidates will only receive offers through the Humi platform and we do not issue offers outside of our platform.

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