Summary:
The Creative team is looking for a dynamic, creative, and scrappy Social Platforms Manager to join our group! This role will be responsible for managing our full lifecycle of social media, including: ideating and producing content across all social channels, posting and responding on our social platforms, building and running our roster of freelance/agency partners, and collaborating with our internal team to produce new ideas that make our brand stand out. Our ideal team member is a creative and out of the box thinker, entrepreneurial in his/her approach to work, LOVES reading and what we do at Book of the Month, and finds energy in iteration and testing.
If this sounds like you, keep on reading!What You'll Do…
- CONCEPT: Research and ideate high performing content ideas for social media platforms based on trends, personal creativity, and ability to leverage others. Collaborate with Creative, Growth, and Member Experience groups accordingly.
- SCHEDULE: Take generated content ideas and build them into a monthly cross-channel content calendar that is accurate, thorough, and aligned with Marketing plans and campaigns.
- CREATE: Make our social content through self and/or others. This includes:
- Making some content yourself.
- Effectively interface and manage the relationships with any ongoing freelance content creators effectively.
- Oversee, source and field new avenues for making content (e.g. new creators, agencies, influencers, third-party tools) to improve the speed and diversity of the content we post across channels.
- Over time, operationalize and properly scale new sources and avenues that work.
- DISTRIBUTE: Schedule and post content on all social channels in a flawless manner.
- RESPOND: Once content is live, interact and respond to comments with appropriate BOTM tone of voice that engages our members and prospective members.
- MEASURE + ANALYZE: Compile and analyze performance across channels; use findings to deliver clear insights and recommendations for future iterations.
What You Should Have…
- 6+ years of hands-on experience working in social media and/or content management at a consumer-driven/ lifestyle brand, achieving the following:
- Successful track record of growing social distribution and following for a brand.
- Experience optimizing content across social channels and tracking performance metrics to refine content strategy.
- Proven experience creating social media strategies and content calendars, managing and owning the execution and posting.
- Knowledge and deep experience with social media channels.
- Some Creative chops - ability to make some social content on your own (video shooting + editing, design, etc.).
- Entrepreneurial; ability to create new things that don’t exist easily.
- Well-connected with other talented creative professionals.
- Scrappy and do-er mindset.
- Ability to organize and scale what works over time.
- A unique POV and creative outlook on social content and engagement.
- Ability to synthesize and communicate data to senior level stakeholders.
- Project management skills, with a strong attention to detail.
- Desire and ability to work in a fast-paced, dynamic environment.
- Effective verbal and written communication skills.
- Fan of new release fiction or a current or former Book of the Month member.
Salary Range: $90,000-$130,000
