Description
Endear is the leading CRM for omnichannel brands, helping global retail teams drive more revenue for their companies across in-store and online channels. Today, thousands of retail salespeople count on Endear to connect with customers at scale without compromising on personalization. Through a combination of segmentation, data analytics, and AI, Endear empowers the only remaining category of salespeople who have never been given the power of a CRM to increase their value and get the recognition for their work.Launched in 2019, Endear stands out in the market for its modern SaaS approach to clienteling, and has proven that retail tech can be simple to deploy and easy to use, ensuring brands like Reformation, Glossier, GANNI and Allbirds see success from day one.We’re looking for an Email Marketing Manager to join our team and own the strategy, execution, and optimization of our email marketing efforts.
This role is essential to nurturing leads down the marketing funnel, increasing engagement, and driving demos for our platform.
What You’ll Do:
- Develop and execute email marketing campaigns: Own the end-to-end process for all email marketing initiatives, including planning, idea and content creation, scheduling, and performance analysis.
- Lead segmentation and nurturing: Use Hubspot to properly segment leads, create tailored email workflows, and move prospects through the marketing funnel.
- Analyze and optimize: Continuously measure and analyze the performance of campaigns to identify trends, optimize performance, and ensure alignment with overall marketing and sales goals.
- Collaborate cross-functionally: Work closely with the marketing, sales, and product teams to ensure email marketing aligns with broader campaigns and initiatives.
- Stay compliant: Stay up-to-date and ensure all campaigns comply with email marketing laws and best practices (GDPR, CAN-SPAM, etc)
Requirements
- Experience: 3+ years of experience in email marketing, preferably at a start-up, in SaaS, or retail.
- HubSpot mastery: Proven expertise using HubSpot or similar software to create workflows, segment audiences, report on campaign performance, and stay up-to-date with platform updates, properties, and best practices.
- Strategic mindset: Proven ability to think critically about the customer journey and develop strategies to nurture leads effectively (ABM, etc). You’re excited by A/B testing and iterating to find success.
- Team-player Mentality: You’re a curious go-getter who has the autonomy and confidence to take initiative, work collaboratively, and report back to the team as our channel expert.
- Data-driven approach: Strong analytical skills to measure campaign success and make informed decisions.
- Content creation skills: Can quickly adopt the Endear brand voice and utilize all existing branded content (ebooks, blog posts, videos, graphics etc) to write email copy that resonates with target audiences and drives action.
- Organized and detail-oriented: Strong project management skills with a keen eye for detail to juggle multiple campaigns and deadlines.
Benefits
- 100% remote work
- Home office stipend and coworking space reimbursement
- Health Care Plan (Medical, Dental, Vision)
- Paid Time Off (Vacation, Sick, & Public Holidays)
- Flexible Working Hours
- Stock Option Plan
