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Growth Marketer - Creative Marketing Designer

CowrywiseLagos, NigeriaOnsite

Our Goal:


To be the dominant, digital-first, wealth and asset management partner for the underserved African middle class and fast-growing African businesses.


To meet this goal, a big part of the successful candidate’s time will be committed to leveraging creative design to enhance brand awareness, drive social media engagement, and attract our ideal audience. The candidate will produce high-quality visual content that reflects our brand’s positioning, resonates with customers, and explores diverse styles to meet varying needs, such as product updates, reports, and campaigns. Additionally, s/he will identify creative opportunities to elevate the brand's perception and drive innovative design solutions.Why?

  • We have many innovative and niche products that are extremely beneficial to the user and require an expert-level approach to marketing them.
  • We want our current social media presence to reflect our model as a product-led business and position us as experts armed with the right set of products, knowledge, and benefits to help users build wealth.

To this end, we seek an individual with the combined skillset of a marketing maven and visual designer who leverages design tools to bring creative ideas to life.

Primary Responsibilities


  • Using visual and creative design and appeal as a tool to stimulate growth by creating content for dynamic purposes and channels - social media channels, press, event marketing, etc. with the key objectives of increasing awareness, engagement, and driving acquisition, and retention.
  • Working with the content team to test and experiment with different kinds of visual assets and content to discover and validate the best ways to visually communicate key messages.
  • Collaborating with the growth and marketing team on key marketing initiatives as required.

Location


Lagos (hybrid)

An ideal candidate will bring:


  • 1 - 2 years experience in visual design in a fintech or digital marketing agency.
  • A marketer’s mindset - one that sees creative design as a tool to drive and meet business goals and needs.
  • A creator’s mindset - grounded not only in design but in its applicable impact and purpose. As such, the ideal candidate must first be a marketer at heart, understand salesmanship, and see design as a tool to meet our extensive marketing needs.
  • Creative spunk with a growth mindset - An ability to think creatively, ideate, execute, and see creative and design opportunities everywhere.
  • Ability to adapt, think out of the box, and experiment with the brand guide, without being constrained.
  • A business-oriented approach - an understanding of the impact of design on key business goals, and an interest in metrics that drive the business.
  • Proficiency in programs such as Adobe Suite, Photoshop, InDesign, Figma, and Illustrator.
  • Experience with print, digital, and rich media.
  • Social listening - up-to-date with current social media trends.

Reporting Line


The job holder will report to the head of Growth.

Compensation


The starting compensation for this role is between NGN500,000 – NGN600,000 monthly net.

Our People Management Philosophy


Towards building the best place to work, we believe that our people should be free to bring their authentic selves to work while fully taking charge of their responsibilities. Our hybrid work environment offers all statutory benefits. In addition, our compensation and lifestyle benefits support our mission of guaranteeing a good quality of life for our people.All applicants will be considered strictly on the merit of their application.

Life at Cowrywise

Cowrywise is a financial technology company digitizing the investment management industry in Africa and democratizing access to savings and investment products for the growing population of the underserved African middle class and millennials. Our mission is to empower our customers with powerful wealth-building tools to enable them to improve their financial health. With over 200,000 personal accounts, our growth demonstrates the rapid adoption of digital alternatives to traditional wealth management products. Cowrywise is backed by venture capital firms who share our vision. Our existing investors include Quona Capital, Y Combinator, Venture Souq, SHL Capital and Kairos 50 Ventures. Cowrywise is also the first Nigerian company to be accepted into the Catalyst Fund program, backed by JP Morgan and UKAID. Cowrywise is being built by people with a shared vision that easy access to powerful wealth-building tools is a fundamental financial right everyone deserves.
Thrive Here & What We Value1. Digital wealth management platform for young Nigerians2. Wealth growth through savings & diverse investments3. Business revenue acceleration via Sprout platform4. Inclusive, diverse work environment5. Culture of innovation, creativity, collaboration6. Competitive compensation packages (health insurance, retirement plans)
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