What We Do
At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients.
Who We Are
People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion.
Overview of the Role
- The Retail Media Manager is a strategic team member who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales. They will partner with internal C.A teams and clients to develop plans for Retailer Media, and digital marketing.
- Fully remote OR hybrid 2-3 days in office if local to Chicago, IL (within a 1 hour commute)
- Salary: $60,000 - $70,000 based on experience, qualifications, and skills
- Minimal overnight travel required (less than 10%) – i.e. industry trade shows, client national sales meetings, and /or any other events that would be warranted.
- At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!
What You’ll Do at C.A. Fortune
- Planning and execution of digital marketing, advertising, and promotional efforts
- Providing insight into key metrics for performance on retailer media platforms
- Creating operating standards and strategies for retailer media networks
- Provide reporting and guidance for digital marketing campaigns.
- Customer Strategy: Drive sales performance targets through effective retail plans and strategic resource allocation.
- Achieve client’s sales targets/return KPI related to the retail media marketing investment KPIs (channel growth, sales, marketing $ ROAS) through effective retail marketing plans.
- Continuous refinement of retail plans during activation to ensure we hit forecast/ROAS as described within the annual performance goals with clients.
- Support internal account teams in customer interactions (account managers and customers) with relevant digital shopper insights.
- Manage retail media marketing budgeting processes and strategy for our key brands and accounts.
- Lead reviews for platform results
What You Should Bring to the Table
- Strong knowledge of the consumer products industry (specifically food products).
- 4-year bachelor’s degree, and/or similar industry experience
- Strong business acumen and critical/strategic thinking ability and communication skills
- Ability to manage multiple priorities to meet deadlines in a dynamic environment
- Ability to execute programs and drive measurable results
- Experience in marketing communications or other creative experience with a focus on translating market knowledge/strategy into compelling stories and tools for digital sales channels
- General awareness and understanding of retailer media
- Flexibility to respond to changing direction
- Experience in Agency management
- Knowledge of standard data benchmarks on dotcom
- Ability to draw conclusions and insights from data
You Will Stand Out If You Have
- Experience with grocery sales
- Intermittent Excel skills
Perks
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- Bonus eligible
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
Come As You Are
C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career
