ROLE: SOCIAL MEDIA MANAGER
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW:
The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry.
Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits. At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.
ROLE OVERVIEW:
As a Social Media Manager in The Kitchen, you are a platform expert: you use your knowledge of social media, and the audiences that engage with content online to ensure that our brands create work for the right channels and platforms, and at the right moments. You ensure that work is inspired by, and made for the right audiences, and you listen to the conversations online to help inform the work that we do. Every day, you keep your finger on the pulse of online conversations to identify reactive social opportunities that fit each brand’s values and personality.
You understand each brand’s seasonality and passion points to make recommendations for proactive social content. You work with the team’s Social Media Strategist to ensure that we have well thought out purpose, strategy, and tone, for our social media presence. For the right candidate, this job offers the best of all worlds – a chance to work with incredible brands at a world-class company, a chance to be an active contributor of ideas to a creative culture, a chance to grow your social strategy skills as part of a collaborative team, and a chance to create timely stories for timeless brands with opportunities that will inspire you.
CORE RESPONSIBILITIES:
SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media and creative partners
SOCIAL PLAYBOOK OWNERSHIP:
Collaborate in the creation of, and own the day to day use and refinement of your brand’s social playbook.
SOCIAL PLANNING:
Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.
DEPLOYMENT:
Upload legal-approved content to social channels and/or supports trafficking process
COMMUNITY MANAGEMENT: work with the social writer to oversee the brand’s social channels for strategic communications opportunities, and reviews inbound comments, questions and risks
SOCIAL INSIGHTS:
Complete social media audits and competitive reports to help our brands stay ahead of our competitors
MEDIA INTEGRATION:
Work with our media partners (P57) to own the paid-media relationship for your brand(s). Recommend media optimizations (in partnership with P57) as necessary, synthesize media data into actionable insights for future briefings.
SOCIAL MEDIA EXPERTISE:
You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. You will collaborate with creative to ensure creative product is best in class, on brief and platform-appropriate.
REPORTING:
Collaborate with insights partner to create insightful and actionable social media reports
EXPERIENCE & SKILLS
3+ Years experience in a community management, social strategy, or creative department in a related role. A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand. A university or college diploma in marketing, advertising, or a related field is preferred. A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy online. Proficient in creating presentations (PowerPoint or Keynote).
Experience with one or more insights tools and services. Social listening experience is an asset. A love and deep understanding of social culture, memes, and trends. Experience with a social media management platform (i.e. Sprout Social) is required. Excellent presentations skills and communication skills in a group environment. A passion for food and food marketing The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
