About the Role:
We seek a highly motivated and detail-oriented Paid Marketing Specialist to join our team. The ideal candidate will have a minimum of 2 years of experience managing Google Search Ads campaigns, preferably in lead generation for the B2B, Education, or Insurance sectors. Exposure to Meta-ads is not necessary but desirable. The role focuses on driving performance through precise campaign setup, management, optimization, and periodic in-depth reporting.
Key Responsibilities
Campaign Setup and ManagementCreate, launch, and manage Search (Google, Microsoft), Paid Social (Meta, TikTok, Reddit), Display & Video (GDN, YouTube), Retargeting, and Performance Max campaigns.Optimization and MaintenancePerform keyword research and search query review to eliminate poor traffic and surface growth opportunities.Write and optimize ad copy and extensions to improve CTR and conversion rate.Adjust bidding strategies and budgets to meet the performance goals.Conduct regular A/B testing for ads and landing pages.Data Analysis and ReportingGenerate, analyze, and present custom performance reports using Excel, including pivot tables.Monitor key metrics (CTR, CPC, CPA, ROAS, IS, IS Lost, Click Share, Outranking share, Position Above rate) and provide actionable insights.Advanced Tools and TechniquesExecute bulk campaign edits using Excel or Google Ads Editor.Stay updated with Google Ads updates, best practices, and industry trends.About You:
- 2 to 4 years of hands-on experience managing Google search ads campaigns.
- Strong knowledge of Google Ads metrics and their calculations, including Impression Share, Click Share, Quality Score, ROAS, and Payback period.
- Solid understanding of campaign structures, audience targeting, and bid management strategies.
- Experience with keyword research tools (e.g., Keyword Planner, SEMrush).
- Ability to write and optimize ad copy for search campaigns.
- Proficiency in bulk editing and changes using Excel and Google Ads Editor.
- Strong analytical skills with ability to interpret data and make data-driven decisions
- Advanced Excel skills, including the use of filters, pivot tables, and QUERY() for reporting.
How to apply for this position?
Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.Tip: Avoid using AI-generated responses. We want to hear from you!
About PriceLabs
PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels.With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels.Every day, we price over 450,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.In 2024, we scaled to;
- 450K+ properties syncing daily
- 55K+ customers worldwide
- 220+ globally remote team
- 36% diversity
Industry awards won:
- SaasBoomi 2021
- The Shortyz 2020
- The Shortyz 2023
We continue to grow exponentially backed by a strong team to take us to the next level.
Why join PriceLabs?
- We are a remote-first organization and accept work from home as the norm.
- Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here)
- Work with a global team (15 countries and counting) of passionate individuals who accept open communication, empowerment, and a shared focus on customer success.
- We are a freemium product, so marketing leads the charge on customer acquisition.
PriceLabs is an equal opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate based on race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.
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Apply With Resume
*First Name*Middle NameLast Name*Email*MobilePhoneSocial Network and Web LinksProvide us with links to see some of your work (Git/ Dribble/ Behance/ Pinterest/ Blog/ Medium) + Why you and why PriceLabs? (300 words at least) (Please avoid using an automated AI Tool response*How will role help with the next step of your career? (Please avoid using an automated AI Tool response)*How many years of Paid Marketing experience do you have in total? *--Choose--None | NA1 - 3 years3 - 5 years5+ yearsWhich agencies or B2B SaaS companies are/or were you directly employed with?*On which platforms do you have experience running paid campaigns? (Google, Instagram, Facebook, YouTube)*How often do you typically get involved with managing Google Ads campaigns?*--Choose--NeverRarelyOftenEverydayWhat is the budget you have handled for running ads per month (In $)?*--Choose--$500$600 - $1200$1350 - $1500$1500+How proficient are you with Excel on a scale of 1 to 10? (10 being the highest)*--Choose--1 - 34 - 67 - 910Which Internal teams do you collaborate with as a part of your role?Are you comfortable working as an Individual contributor?*--Choose--YesNoWhat are your expectation in terms of compensation? *Notice Period*Immediately available<15 days30 days45 days60 days60+ daysDo you know anyone at PriceLabs?*--Choose--YesNoIf the answer to the above question is "Yes", in what capacity do you know them and how?*Have you used PriceLabs as a customer?*--Choose--YesNoDo you have prior experience with the vacation rental industry?*--Choose--YesNo
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"description" : "<div><strong><u>About the Role:</u></strong><br><br></div><div>We seek a highly motivated and detail-oriented Paid Marketing Specialist to join our team. The ideal candidate will have a minimum of 2 years of experience managing Google Search Ads campaigns, preferably in lead generation for the B2B, Education, or Insurance sectors.
Exposure to Meta-ads is not necessary but desirable. The role focuses on driving performance through precise campaign setup, management, optimization, and periodic in-depth reporting.</div><div><br></div><div><strong>Key Responsibilities</strong><br><br></div><ol><li><em>Campaign Setup and Management</em><ul><li>Create, launch, and manage Search (Google, Microsoft), Paid Social (Meta, TikTok, Reddit), Display & Video (GDN, YouTube), Retargeting, and Performance Max campaigns.</li></ul></li><li><em>Optimization and Maintenance</em><ul><li>Perform keyword research and search query review to eliminate poor traffic and surface growth opportunities.</li><li>Write and optimize ad copy and extensions to improve CTR and conversion rate.</li><li>Adjust bidding strategies and budgets to meet the performance goals.</li><li>Conduct regular A/B testing for ads and landing pages.</li></ul></li><li><em>Data Analysis and Reporting</em><ul><li>Generate, analyze, and present custom performance reports using Excel, including pivot tables.</li><li>Monitor key metrics (CTR, CPC, CPA, ROAS, IS, IS Lost, Click Share, Outranking share, Position Above rate) and provide actionable insights.</li></ul></li><li><em>Advanced Tools and Techniques</em><ul><li>Execute bulk campaign edits using Excel or Google Ads Editor.</li><li>Stay updated with Google Ads updates, best practices, and industry trends.</li></ul></li></ol><div><br></div><div><strong><u>About You:</u></strong><br><br></div><ul><li>2 to 4 years of hands-on experience managing Google search ads campaigns.</li><li>Strong knowledge of Google Ads metrics and their calculations, including Impression Share, Click Share, Quality Score, ROAS, and Payback period.</li><li>Solid understanding of campaign structures, audience targeting, and bid management strategies.</li><li>Experience with keyword research tools (e.g., Keyword Planner, SEMrush).</li><li>Ability to write and optimize ad copy for search campaigns.</li><li>Proficiency in bulk editing and changes using Excel and Google Ads Editor.</li><li>Strong analytical skills with ability to interpret data and make data-driven decisions</li><li>Advanced Excel skills, including the use of filters, pivot tables, and QUERY() for reporting.</li></ul><div><br></div><div style="direction: ltr;"><strong style="box-sizing: border-box; outline: 0px; font-weight: 700; color: rgb(0, 0, 0); font-family: -apple-system, ;"><u style="box-sizing: border-box; outline: 0px;">How to apply for this position?</u></strong><br><br style="box-sizing: border-box; outline: 0px; color: rgb(0, 0, 0); font-family: -apple-system, ;"><span style="color: rgb(0, 0, 0); font-family: -apple-system, ;">Please fill out the form with the required details.
If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.</span><br><span style="color: rgb(0, 0, 0); font-family: -apple-system, ;"><span style="color: rgb(0, 0, 0); font-family: -apple-system, ;">Tip: </span>Avoid using AI-generated responses. We want to hear from you!</span><br><br><strong><u>About PriceLabs</u></strong></div><div style="direction: ltr;"><br></div><div style="direction: ltr;">PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL.
Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels.</div><div style="direction: ltr;"><br></div><div>With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels.</div><div>Every day, we price over 450,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.</div><div><br></div><div><em>In 2024, we scaled to;</em></div><ul><li>450K+ properties syncing daily</li><li>55K+ customers worldwide</li><li>220+ globally remote team</li><li>36% diversity<br><br></li></ul><div><em>Industry awards won:</em></div><ul><li>SaasBoomi 2021</li><li>The Shortyz 2020</li><li>The Shortyz 2023</li></ul><div>We continue to grow exponentially backed by a strong team to take us to the next level.</div><div style="direction: ltr;"> </div><div style="direction: ltr;"><strong><u>Why join PriceLabs?</u></strong><br><br></div><ul><li>We are a remote-first organization and accept work from home as the norm.</li><li>Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, <a href="https://www.capterra.com/p/158348/PriceLabs/reviews/" rel="noreferrer" target="_blank">Customer reviews here</a>)</li><li>Work with a global team (15 countries and counting) of passionate individuals who accept open communication, empowerment, and a shared focus on customer success.</li><li>We are a freemium product, so marketing leads the charge on customer acquisition.</li></ul><div>PriceLabs is an equal opportunity employer.
We are committed to providing equal opportunity in all aspects of employment. We do not discriminate based on race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.</div><div><br></div><div><a href="https://pricelabs.freshteam.com/jobs" rel="noreferrer" style="box-sizing: border-box; outline: 0px; background-color: rgb(255, 255, 255); text-decoration: none; color: rgb(39, 82, 176); cursor: pointer; font-family: -apple-system, ;" target="_blank"><img src="https://s3.amazonaws.com/files.freshteam.com/production/58362/attachments/3006728857/original/1671713794rh4uyX2w7U3C.jpg?1671713794" alt="1671713794rh4uyX2w7U3C.jpg" width="620px" data-attachment-id="3006728857" height="auto" style="box-sizing: border-box; outline: 0px; border: 0px; max-width: 620px; cursor: pointer; padding: 0px 1px; width: 620px; height: 205.989px;" class="fr-fic fr-dib"></a></div>",
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