Job Title:
Senior Director, Marketing Technology
Reports To:
Chief Experience Officer
FLSA Status:
Exempt
Department:
Marketing
JOB SUMMARY:
Effectively manages the Salesforce Marketing Cloud system by maximizing efficiency and capitalizing on the full features of the platform. Responsible for directly interfacing with internal stakeholders to understand their needs and then creating and delivering effective SFMC campaigns.
ESSENTIAL JOB FUNCTIONS:
- Responsible for configuration of all modules within SalesForce Marketing Cloud Including, but not limited to, Email Studio, Social Studio, Journey Builder, Automation Studio and Contact Builder.
- Establish and configure all new SFMC modules.
- Responsible for segmenting audiences and managing data extensions and subscriber lists.
- Responsible for ensuring our Company’s email and SMS communications comply with all local, state, and federal laws, including but not limited to, TCPA and SPAM Compliance.
- Complete technical production and deployment activities including but not limited to, email campaign set-up, data prep and import, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic-content-driven campaigns inside Salesforce Marketing Cloud.
- Execute the day-to-day email operations to ensure accuracy and timeliness of our email campaigns.
- Assist in contributing to Salesforce Marketing Cloud solution architecture and recommendations.
- Maintain documentation of all Journeys, Emails, Queries, Data Extensions and Automations for easy reference, review, and troubleshooting.
- Perform Administrator functions such as user management, profile configuration, data management, etc.
- Maintain a consistent naming convention in all Journeys, Emails, Queries, Data Extensions, Automations and Pixels.
- Maintain sync from SalesForce-to-SalesForce Marketing Cloud.
- Create support tickets with SalesForce Marketing Cloud support for issues that arise and create internal tickets for technical support or Analytical support, as needed.
- Attend CAB meetings so you are aware of all system changes and to raise any issues where changes may impact SalesForce Marketing Cloud, any integrations, or data syncs.
- Provide support to Marketing users and act as the primary point of contact for end-user support.
- Gather and analyze business requirements for changes and enhancements.
- Make data-driven decisions to optimize customer solutions.
- Perform data analysis/management tasks and produce ad-hoc reports.
- Configure and integrate with 3rd party tools as needed.
MINIMUM QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required.
- Bachelor's degree in Business or Information Technology, preferred.
- 3 to 5 years of experience with Salesforce Marketing Cloud administration experience.
- Knowledge of AMPscript, HTML, CSS, and JavaScript.
- Knowledge of GCP, MySQL, T-SQL, or SOQL
- Knowledge of Return Path or Everest, a plus.
- Marketing Cloud Administrator Certification, preferred.
COMPETENCIES:
- Customer Service: Exceptional attitude and a passion for providing outstanding service to internal customers.
- Attention to Detail: Thoroughness in accomplishing a task through concern for all the areas involved, no matter how small. Monitors and checks work or information and plans and organizes time and resources efficiently
- Analytical Skills: Collects and researches data; Designs workflows and procedures; Identifies data relationships and dependencies.
- Communications: Exhibits good listening and comprehension. Expresses ideas and thoughts in verbal and written form. Keeps others adequately informed. Selects and uses appropriate communication methods.
- Managing People: Develops subordinates’ skills and encourages growth; provides direction and guidance; reacts well under pressure; motivates others to perform well and exhibits confidence in self and others.
- Problem Solving: Ability to solve issues efficiently and quickly.
- Relationship Management – Manages interactions to service and support to the organization; establishes credibility with all interactions.
- Teamwork: Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to stand, walk, reach and sit for a minimum of 8 hours with or without reasonable accommodation. The employee is required to use hands to finger, handle, or feel objects and/or tools. The employee is required to talk or hear with or without reasonable accommodation and must sometimes lift and move up to 10 pounds.
WORK ENVIRONMENT
While performing the logistics duties of this job, the employee is frequently exposed to moderate noises such as computers, printers, and other light traffic noise in an office setting.
This role is in-office. Remote work may be performed from a pre-approved location, as arranged, and scheduled by team management and approved by department leadership.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be supplemented at any time with or without notice.
