About Tonic.ai:
Tonic.ai empowers developers while protecting customer privacy by enabling companies to create safe, synthetic versions of their data for use in software development, model training, and AI implementation. Founded in 2018, with offices in San Francisco, Atlanta, New York, and London, the company is pioneering enterprise tools for data transformation, de-identification, synthesis, and subsetting, in pursuit of its mission to make data usable. Thousands of developers use data generated with Tonic on a daily basis to build their products faster in industries as wide ranging as healthcare, financial services, logistics, edtech, and e-commerce.
Working with customers like eBay, Cigna, American Express, and Volvo, Tonic.ai innovates to advance its goal of advocating for the privacy of individuals while enabling companies to do their best work. For more information, visit https://www.tonic.ai or follow /tonicfakedata on LinkedIn.
About The Role:
We are seeking an experienced product marketer passionate about AI and data privacy to lead our product marketing efforts for Tonic Textual. This role is ideal for someone with a deep understanding of product-led growth (PLG) strategies and who is adept at using data-driven insights to drive product adoption and growth. You will be pivotal in shaping the product's market presence and enhancing user engagement through strategic marketing initiatives.
What You'll Do:
- Market expertise: Act as the subject matter expert for all marketing deliverables related to Tonic Textual, including blog posts, eBooks, and more.
- Product messaging: Develop and maintain clear, compelling product messaging that resonates with our target audience, ensuring consistency across all channels.
- Data analysis: Utilize key metrics such as user engagement, conversion rates, churn rate, CLTV, feature adoption rate, and NPS to inform and optimize marketing strategies.
- Feature promotion: Collaborate closely with the product team to ensure that each feature launch meets the needs and desires of our audience, translating user feedback into actionable product insights.
- Campaign management: Spearhead review-gathering campaigns, create engaging video scripts for ads, and conduct A/B testing to refine marketing approaches.
- GTM strategy: Coordinate go-to-market strategies for new features or products, including crafting marketing collateral, managing trial sign-ups, and converting users into paying customers.
- Educational Content: Produce educational materials, such as video tutorials and in-product announcements, to increase feature awareness and adoption.
What You'll Bring:
- Minimum of 5 years of experience in product marketing, preferably in a PLG environment.
- Strong understanding of GenAI technologies and their application in data privacy and compliance.
- Proven track record of developing and executing successful marketing strategies in tech or SaaS companies.
- Excellent analytical skills and ability to derive insights from data to drive decisions.
- Outstanding communication and collaboration skills, with experience working alongside cross-functional teams.
Application Instructions:
Along with your resume, please submit a cover letter explaining why you are the perfect fit for the Sr. Product Marketing Manager role at Tonic.ai. Include examples of how you have used data to drive product marketing strategies in your previous roles.
