Company Description
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
- A culture based on our core values of Authenticity, Courage and Having Fun
- A collaborative environment that supports your personal and professional development
- Free health insurance options
- Comprehensive benefits - medical, vision, dental, life, and disability insurance
- HSA and FSA plans
- 401(K)
- Unlimited vacation time
- Generous paid holidays, sick leave, and parental leave
- Perks at Work membership for discounts on shopping, travel and much more
Job Description
The Channel Marketing Manager will play a key role in developing and executing channel marketing strategies to drive revenue through partnerships with [list partner types]. This role will work cross-functionally with Marketing, Sales, and Product teams to build go-to-market programs, develop co-marketing campaigns, and support sales enablement initiatives that expand Authenticx's reach and impact across healthcare.
Key Responsibilities
- Channel Strategy Development: Develop and execute Authenticx's channel marketing strategy to drive demand and growth through channel partnerships.
- Partner Program Management: Oversee partner programs, including co-marketing initiatives, partner communications, and demand generation efforts.
- Channel Event Strategy: Own and execute the channel event strategy, including planning, coordinating, and managing partner-focused events such as trade shows, webinars, and field marketing opportunities. Collaborate with partners and internal teams to maximize event impact, drive engagement, and generate pipeline.
- Campaign Planning and Execution: Design and implement channel-specific campaigns and marketing activities to increase partner engagement, drive channel-led lead generation, and support sales pipeline growth.
- Sales Enablement: Collaborate cross-functionally to create and deliver partner enablement materials, including product training, sales collateral, and go-to-market content to empower partner success.
- Market Insights: Conduct market research and competitive analysis to identify growth opportunities and areas of improvement in the channel strategy. Provide feedback to Product and Marketing teams to refine messaging and positioning.
- Metrics and Reporting: Track and analyze channel program performance, campaign effectiveness, and ROI. Use data to inform strategy and next steps.
- Relationship Management: Cultivate strong relationships with key channel partners to ensure alignment on strategy and execution, and to drive long-term success.
Qualifications
- 5+ years of channel marketing experience, ideally in a B2B SaaS environment
- Ability to come into the Indianapolis office as needed (approximately 1x per week)
- Willingness and ability to travel to events throughout the US for channel events, including some overnight travel
- Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
- Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
- Proficiency in analyzing marketing data, metrics, and KPIs to evaluate success and inform decision-making.
- Demonstrated experience working cross-functionally with Sales, Product, and other Marketing teams to drive channel success.
Additional Information
- Candidates must live in/near the Indianapolis area as this is a hybrid position consisting of in-office work approximately 1x per week.
- Candidates must reside in the USA and be authorized to legally work for any employer in the USA without requiring employment visa sponsorship now or in the future.
