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Job Title: Marketing Data Analyst
(hybrid)
Location:
US-GA-Atlanta (Sandy Springs)
FLSA
: Exempt #LI-Hybrid
Job Overview
:This position reports to the Senior Manager of Data and Analytics and serves as a data storyteller, analyzing data to provide insights that drive value and revenue for the Direct-to-Consumer (D2C) channel. The role involves working closely with internal teams and clients to define, develop, and implement data analytics requirements. The ideal candidate is a self-starter with strong technical aptitude, problem-solving skills, and a commitment to delivering exceptional accuracy and attention to detail.
Job Responsibilities:
- Responsible for tracking, reporting, and analyzing product performance through website, marketing, and sales data.
- Provides actionable insights to address critical strategic questions for improving product performance, marketing campaigns, website engagement, and increase revenue.
- Coordinates defining, developing, automating, and managing reports and dashboards, along with managing ongoing ad-hoc requests.
- Effectively communicates data in a meaningful and insightful way based on the audience consuming the respective data, reports, and dashboards.
- Collaborates with clients, both internally and externally, to regularly identify gaps in reporting needs, develop reports and dashboards based on the gaps, and seek feedback for the progression of reporting.
- Coordinates data collection from various sources (spreadsheets, 3rd party software, internal databases)
- Responsible for the intake, validation, and cleansing process of various sources
- Recommend and support data governance processes
- Work with the other departments on D2C data processes and workflows
- Document and communicate data issues in a timely manner
- Identify, report, and fix inconsistent database issues
- Perform data issue root cause analysis and recommend appropriate solution
- Develop automated notifications where appropriate
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
Job Requirements:
- Bachelor’s Degree in Data Analytics, Business, or equivalent
- 5-7 years’ experience with data collection and cleansing, analyzing patterns and trends in data sets, and developing reports, visualizations, and dashboards
- Automotive, after-market consumer services, or insurance industry an advantage
- Experience supporting multiple clients requests, internally and externally
- Collaborate across multiple internal teams
- Proficient with business intelligence tools (Power BI, Tableau, Looker)
- Proficient in SQL
- Experience with CRM technology (Salesforce)
- Experience with marketing automation software (Marketing Cloud,HubSpot)
- Experience with web analytics software (Google Analytics)
- Proficient in MS Office (Word, Excel, PowerPoint, Teams, SharePoint)
- Experience with project management tools (JIRA, SmartSheet, Monday)
Company Benefits:
- Medical, Dental, and Vision Insurance
- Flexible Spending Account
- Health Savings Account
- 401(k) Plan with Company Match
- Company-paid Short-Term and Long-Term Disability
- Company-paid Life Insurance
- Paid Holidays and Vacation
- Employee Referral Program
- Employee Assistance Program
- Wellness Programs
- Paid Community Service Opportunities
- Tuition Reimbursement
- Ongoing Training & Personal Development
- And More!
About Safe-Guard Products International:
Safe-Guard serves Original Equipment Manufacturers (OEMs), top retailers, and independent agents in the automotive finance and insurance industry with the leading Protection Products Platform. Our platform delivers innovative protection products and solutions that protect consumers from the perils of ownership, while providing Finance &Insurance professionals the tools to ignite scalable and sustainable business growth. Safe-Guard’s success is driven by over 850 employees, who serve more than 12,000 dealers and support contract holders across the U.S.
and Canada.For 30 years and counting, our team continues to transform the motor vehicle space, earning a stellar reputation from our partners and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.
