Innovairre – WE HELP PEOPLE WHO HELP PEOPLE
We make great things happen for some of the world’s most vibrant organizations. We are the worldwide leader in non-profit fundraising. The company serves more than 500 marketing agencies, non-profit organizations, and commercial clients, with 4000+ employees working across five different continents and 28 countries around the world. Our direct marketing services deliver results utilizing our in-house production, design capabilities, data and digital expertise, and fully integrated approach producing timely and cost-efficient direct mail packages for our worldwide clients.
JOB SUMMARY
We are seeking a highly motivated and analytical Marketing Data Analyst to join our team in Columbia, MD. In this role, you will play a crucial part in driving successful fundraising campaigns for our clients by leveraging your expertise in data analysis, direct response marketing, and the non-profit sector. You will be responsible for analyzing campaign performance, identifying trends, and providing data-driven recommendations to optimize fundraising strategies.
Responsibilities and Activities
- Analyzes direct marketing campaigns using predictive modeling, customer profiling, segmentation, regression analysis, data mining, and break-even analysis.
- Develops comprehensive marketing dashboards and reports that provide actionable insights into integrated campaign performance.
- Conducts in-depth ad hoc analyses to answer specific client questions and provide data-driven solutions.
- Analyzes A/B and multivariate testing results, document findings, and provide recommendations for campaign optimization.
- Conducts regular file trend analyses, identifying key trends, opportunities, and potential strategies.
- Collaborates with the CSO and Strategy Director to execute data strategies, including data selections and list/package splits, and contribute to the centralization and effective use of various data sources.
- Organizes, coordinates, and reports on all data relevant to client campaigns, including executing data selections, managing merge/purge processes, and leveraging diverse datasets
- Assists in presenting ideas and findings to future and existing clients.
- Maintains and distributes reports to clients, ensuring they are clear, concise, and easily understood.
- Presents findings and recommendations to clients in a compelling and persuasive manner.
- Shares knowledge with other members of the strategy team and take the initiative on projects.
- Participates in client meetings and internal planning sessions to gain a comprehensive understanding of the overall marketing strategy.
- Assists the Strategy Director in creating impactful client presentations.
- Performs additional responsibilities as required to ensure the team's success.
QUALIFICATIONS
Education
- Minimum requirement of a Bachelor's degree in Statistics, Marketing, Business, or a related field, or equivalent combination of education and experience.
Work Experience
- 3+ years of experience in a data-driven role within finance, business analytics, sales, or marketing administration, demonstrating a proficient understanding of data analysis and its application to business objectives. Experience in an agency, nonprofit, or direct mail marketing environment is highly preferred.
Knowledge, Skills, and Abilities
- Minimum requirement of a Bachelor's degree in Statistics, Marketing, Business, or a related field, or equivalent combination of education and experience.
Innovairre is an equal opportunity employer.Innovairre recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex (including pregnancy and gender identity), sexual orientation, transgender status, disability, age, family or marital status, genetic information, military or veteran status, and other protected status as required by applicable law.At Innovairre, we have a clear vision: to foster and maintain a supportive and cooperative workplace that celebrates uniqueness and advances equity.
We pride ourselves on helping people help people, and we know our company runs on the hard work and dedication of our passionate and creative employees. Diversity, Equity and Inclusion is more than a commitment at Innovairre—it is in everything that we do.
