Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.
We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.
Who you are:
As a Senior Growth Marketing Analyst, you’ll drive impactful growth strategies and manage exciting paid campaigns across platforms like Meta, TikTok, and YouTube. We’re looking for a data-driven innovator who thrives on challenges and is passionate about uncovering insights that fuel our success. Your creativity and analytical mindset will play a key role in shaping our marketing initiatives as we scale, making a tangible impact on our business. If you're ready to take on a critical role in a fast growing business and help us reach new heights, we want to hear from you!This is a full-time role.
Hometap has a Boston office where candidates are welcome to work, but candidates are able to work remotely within the United States on east coast hours.
What you'll do:
- Manage day-to-day operations in our paid digital channels
- Launch new ads and manage budgets for Meta, TikTok, YouTube, and other digital channels
- Help manage and execute on a robust testing agenda, including creative, campaign structure, targeting, landing pages, and more
Own reporting and analysis
- Own reporting and dashboard maintenance for your channels
- Keep tabs on what kinds of ads are driving the best performance in each channel and surface these insights to the broader Marketing team
- Perform ad hoc deep dives into specific areas of your channels
- Write up reports on test results and maintain our testing database
Assist with creative strategy
- Work with Growth Marketing Senior Manager to drive our ever-evolving creative strategy on paid social
- Help brainstorm and write briefs for new creative concepts, and partner with our Creative team to bring these concepts to market
- Keep a pulse on best practices for paid social media advertising
- Competitive research: stay abreast of what our competitors and peers are doing in their paid advertising channels
What you bring:
- 2+ years of hands-on, in-platform experience managing paid social and/or other digital media channels
- A passion for (and perhaps slight obsession with!) figuring out what kinds of ads work on Meta, TikTok, YouTube, and beyond
- An understanding of the value of quality creative and rapid iteration, and can help keep our creative testing engine humming
- Experience with marketing analytics platforms such as Heap and Google Analytics
- Proficiency with Excel or Google Sheets
- Strong communication skills, both written and verbal
- Excellent organizational skills and attention to detail. For example, you love great naming conventions!
- Bonus: experience analyzing ad creative metrics such as hook rates, watch rates, CTR, etc.
Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home’s future value — all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas.
All roles here are filled based solely on candidates’ qualifications and our business needs. Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing work@hometap.com.
