The
Sr Paid Media Strategist is responsible for creating, implementing, and managing marketing campaigns across various media channels. The scope of this job includes managing digital platforms that scale marketing campaigns and maximize WellSky's return on investment.We invite you to apply today and join us in shaping the future of healthcare!
Key Responsibilities:
- Partner with marketing teammates and media partners to develop and execute paid media strategies and campaigns across platforms, including Google Ads, Bing, LinkedIn, and other relevant advertising channels.
- Own daily campaign management, including monitoring pacing, optimizations, and escalating issues.
- Analyze performance data and identify areas of improvement to enhance campaign effectiveness.
- Manage budgets and bid strategies and give recommendations for adjustments when appropriate.
- Monitor and report on campaign performance, provide insights, and make recommendations for continuous improvements.
- Stay on top of emerging paid media best practices and determine how to implement them into WellSky's go-to-market strategy.
- Perform other job duties as assigned.
Required Qualifications:
- Bachelor’s degree or equivalent work experience
- At least 4-6 years’ relevant work experience
Preferred Qualifications:
- Hands-on use of Marketo or another marketing automation platform
- Understanding of the healthcare tech space
- Working knowledge of Salesforce or a similar CRM
- Experience using Google Ads, pay per click, and LinkedIn ads
- Experience with Programmatic, Media Buys, and Google Analytics
Job Expectations:
- Ability to travel up to 20% based on business needs
- Willing to work additional hours or irregular hours as needed
- Must work in accordance with applicable security policies and procedures to safeguard company and client information
- Must be able to sit and view a computer screen for extended periods of time
#LI-OF1#LI-OnsiteWellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.
WellSky is proud to be a drug-free workplace.Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:
- Excellent medical, dental, and vision benefits
- Mental health benefits through TelaDoc
- Prescription drug coverage
- Generous paid time off, plus 13 paid holidays
- Paid parental leave
- 100% vested 401(K) retirement plans
- Educational assistance up to $2500 per year
