WHAT ARE WE ALL ABOUT AT ELEMENT THREE?
At Element Three, our Purpose is to “foster growth in people and business so they can change the world.” Our niche is “we modernize go-to-market strategies for manufacturers with complex distribution channels.” Our team at Element Three takes this mission seriously and it is manifested in everything we do. We make good brands great. We are accountable for delivering results on our strategies.
What does this mean for you? You will join a team of tenacious, hard-working pros who excel in what they do and lift each other up along the way. Our Core Values run through our veins and we weave them into all aspects of our work. What does this mean to the marketplace? To culture-conscious leaders chasing market leadership, Element Three is the marketing consultancy that accelerates business transformation, brand relevance, and performance outcomes.
As a Paid Media Manager, you are an experienced digital or traditional media buyer with experience in digital marketing. The client and the team look to you to buy and manage paid media across digital/traditional platforms for clients, and influence paid media strategy across multiple campaigns, channels, and platforms to achieve business goals. You operate systematically and use data to guide your decisions. You are accountable for building, optimizing, and guiding reporting for media campaigns for our clients.
In essence, you are the force that operationalizes and refines media programs for our clients. Your background includes campaign creation, execution, and optimization in addition to digital marketing experience. To land this gig you need:
- 2+ years of media buying/digital marketing experience and experience working in/working with agencies
- Sound business acumen and client presentation skills
- A deep understanding of paid digital marketing channels, tactics, and strategies and how they work together to provide a seamless customer experience
- Digital advertising platform and reporting experience (Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, Google Data Studio/Looker, etc.)
- A data-first mindset that emphasizes media buying to drive client business KPIS (leads, traffic, sales, etc)
- Ability to analyze and report on campaign progress and optimization recommendations
- Desire to continue paid media subject matter expertise by understanding key industry trends, and emerging technology to provide informed thought leadership POVs from E3
This job might be right for you if:
- You use data to make decisions. You have integrity and a strong work ethic. You are confident and stand your ground with poise and respect
- You are solutions-oriented and great at solving problems. You are a critical thinker who is focused on results
- You are persuasive and an expert at navigating difficult conversations. You communicate effectively and get buy-in. You can explain almost anything to anyone
- You are curious and you ask questions. You seek clarity in the face of ambiguity. You have an unflagging pursuit of excellence with a desire to learn
- You are adaptable and positive in the face of adversity. You love the challenge of an ever-changing environment
As a Paid Media Manager a typical week might look something like this:
- Review recent campaign performance and make optimization recommendations to a senior PMM/make optimizations based on trends you’re seeing in the data
- Collaborate with a Senior Digital Marketing Manager on a full-funnel marketing strategy for an existing client. Build digital media campaigns and run/optimize them within budgets
- Identify an opportunity or gap within a current client’s media strategy and provide a comprehensive solution to the problem.
- Assist account services with walking a client through reporting/campaign performance
- Collaborate with creative to design and deploy campaigns that drive business results for our clients
- Create an Omnichannel digital/traditional Paid Media Plan for new or existing clients. In collaboration with the SPMMs and strategists, you’ll create a media plan recommending the right channels, platforms, and audiences that will expand brand awareness
