DOZR is a marketplace for the online rental of heavy equipment. Our platform helps contractors of all sizes find the equipment rentals they need anywhere, anytime, and instantly compare prices from thousands of equipment suppliers across North America (including peer-to-peer equipment sharing). Founded by experienced construction veterans, DOZR is disrupting the way this $60+ Billion dollar industry operates. This is big. Really big.
We believe in working hard. Authenticity and trust are at the core of what we do. We're customer-obsessed, honest, authentic and innovative, to name a few. We seize opportunities to educate and solve problems. It is our mission to bring heavy equipment within reach for anyone, anywhere, anytime.The OpportunityThe Lifecycle Marketing Manager will be responsible for developing and executing comprehensive marketing strategies aimed at engaging, retaining, and nurturing customers throughout their lifecycle.
This role involves leveraging data insights to create personalized and effective marketing campaigns that drive customer retention, loyalty, and revenue growth.On a Typical Day, You Will:
- Design and implement end-to-end marketing strategies across various channels (email, SMS and social etc.).
- Analyze customer behavior and segmentation data to deliver targeted and personalized marketing campaigns.
- Design, build, and deploy a variety of campaigns and automated flows (such as welcome sequences, abandoned cart sequences & post-purchase engagement, loyalty, & retention sequences) that meet business and marketing objectives
- Collaborate with product, design, engineering and analytics teams to align marketing efforts with business goals and build an effective lifecycle marketing program across email and SMS
- Implement testing & optimization opportunities including A/B or multivariate testing on email and SMS campaigns for maximum click-through and conversions
- Utilize marketing automation tools (e.g., Knak, Marketo, Salesforce) to streamline campaign execution.
- Oversee day-to-day email campaign execution, including content development, set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics
- Monitor and report on key lifecycle marketing metrics, providing actionable insights to stakeholders.
- Identify and implement strategies for customer retention, upselling, and cross-selling.
- Stay updated on industry trends, tools, and best practices in lifecycle and retention marketing.
Who Are You?
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in lifecycle marketing, CRM marketing, or retention marketing.
- Proficiency in marketing automation platforms (e.g., Knak, Marketo, Salesforce Marketing Cloud).
- Strong analytical skills and experience working with data-driven marketing strategies.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving abilities.
- Strong collaboration and communication skills across teams.
- Experience with A/B testing and performance optimization.
- Familiarity with customer segmentation and personalization tactics.
What Sets DOZR Apart?
- DOZR is revolutionizing the massive construction rental space
- Work Remotely, Gather Socially!
- Inclusive environment - come as you are
- Great Benefits
- Authentic founds and peers
- On-going career development, we invest in you!
- Employee Stock Options
- What you do at DOZR makes a difference! You’ll be able to see your impact at DOZR.
Life At DOZRWe act the DOZR way! This means we are; Customer Obsessed, Transparent, Zero Politics Attitude, Authentic, We are bold, and take risks, and Everyone picks up a shovel! We Have High PotentialNow is the best time to join, we are growing quickly with no sign of slowing down. Climb aboard the rocket ship! Learning & Growth Come and learn from the best! We view every experience as an opportunity to grow. DOZR is certified as a Great Place to Work®. because we challenge and develop all of our employees so that they can reach their goals. We thank all applicants in advance; as a result of volume only individuals selected for an interview will be contacted.
All applications will be kept confidential. We will provide any requested accommodation to candidates with disabilities throughout the recruitment process - please make your requirements known once contacted.
