Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, seeks a Full-time
Social Media Vice President to lead our social media practice and take it to the next level.Who We Are:So what’s Brilliant all about? We are a unique PR agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact. Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food.
We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. Come join a fast-growing, award-winning team of the best PR & marketing experts across the country. What We’re Looking For:Our Dream Team Member:
- 10+ years managing social media strategy, community management and content creation across social platforms for CPG companies
- 7+ years experience building, leading, and evolving teams to maximize efficiency and achieve company goals
- Experience pitching and winning new business on behalf of an agency
- Trustworthy client partner and thought leader who can navigate difficult conversations with tact and empathy
- A clear understanding of social media’s role within an omnichannel marketing ecosystem and experience collaborating with internal and external teams to ensure it is integrated
- A passion for creativity and storytelling, with hands-on experience producing impactful consumer experiences through social media
- Comfortable taking initiative and making firm decisions with conviction as part of a small and mighty team
- Strong presentation skills, ability to convey a clear vision in a compelling and persuasive way
- A strong command of all social media platforms, with deeply proficient knowledge of TikTok, Instagram, Facebook and YouTube
- Working knowledge of influencer, affiliate, and paid media marketing
- Up to date with pop culture and trends and proven experience activating on them on behalf of a brand
- CPG and family-focused brand experience preferred
- Enjoys an ever-evolving, fast-paced job, with the ability to independently manage workload and shift priorities when necessary
What You’ll Do:CLIENT STEWARDSHIP & NEW BUSINESS
- Serve as a primary point of contact and senior strategic counselor for all social media needs across agency’s client portfolio, building and nurturing client/agency relations
- Manage and execute against client budgets, maintaining ultimate responsibility for quality execution and delivery against client expectations
- Support the business growth team on identifying prospective clients, pitching leads, and securing new business
AGENCY LEADERSHIP
- Contribute to the overall growth of the agency by evolving its social media practice and approach
- Oversee junior members of the social team, fostering their professional growth and development
- Stay up to speed on industry best practices and serve as the agency’s social media thought leader
- Develop and present strategic recommendations, POVs, and summary documents
STRATEGY & CREATIVE DEVELOPMENT
- Leverage social listening, qualitative, and quantitative research to inform ongoing development of strategy
- Collaborate with cross-functional teams, including PR, paid media, and paid influencer, to create fully integrated marketing campaigns for clients
- Coordinate with paid media team to recommend paid social budgets, gain client approval, implement plans, and track and reconcile spending
- Constantly hunt for social and cultural signals, new audience opportunities, new trends, new platform behaviors, and new content opportunities
MEASUREMENT & OPTIMIZATION
- Set KPIs and analyze monthly, quarterly and yearly results to inform strategy optimization and decision-making
Benefits Eligible For:
- Unlimited PTO
- Paid time off between Christmas and New Year's
- Fabulous Fridays - work day ends at 12 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year
- 401K with a 3% company match
- Medical, dental, and vision coverage
- Medical and Dependent Care FSA
- Life Insurance
- Long Term Disability
