EvenUp is on a mission to support injury law firms across America in providing a consistent and high standard of representation, ensuring that every injury victim who seeks legal assistance can expect a fair resolution. We’ve helped thousands of victims get fair compensation by empowering their representation with best-in-class insights, automation, and document creation.
As an Event Marketing Manager, you’ll be responsible for crafting, executing, and measuring in-person events to build and advance our sales pipeline across the United States. As the trusted advisor to marketing and sales leadership, you’ll have an in-depth understanding of the nuances across regions and our prospect and customer’s challenges. You’ll collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming campaigns while properly measuring success.
What You'll Do
- Plan, build, and execute event concepts and experiences targeting prospects and customers through industry conferences and our hosted events series.
- Implement event programs while using your creativity and expertise to develop outstanding scalable, in person experiences to drive new business and upsells.
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals.
- Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize our events programs for maximum ROI.
- Communicate regularly with stakeholders on program results and findings for your events; aggregate results weekly, monthly and quarterly for marketing and sales leadership.
- Work on multiple, simultaneous events that require both strategic thinking and creativity as well as high-speed tactical execution.
- Develop templated scalable event programs that will grow with the company.
What You'll Bring
- 5-7+ years of proven experience in a B2B event marketing role
- Creative and innovative thinking with a willingness to take risk, iterate and learn
- Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals
- Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
- Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable with experience partnering with revenue and marketing operations teams
- Experience with planning and carrying out multiple, sophisticated marketing programs and working towards strategic goals
- Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors and team members at all skill levels inside and outside the organization
- Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities
- Proactively engage in forward-thinking and innovative initiatives for the business and be proactive versus reactive
- Experience successfully managing third-party vendors, contractors and budgets (along with monthly reconciliation)
- Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems
Benefits & Perks:
Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, here is a preview of what we offer:
- Choice of medical, dental, and vision insurance plans for you and your family
- Flexible paid time off
- 10 US observed holidays, and Canadian statutory holidays by province
- A home office stipend
- 401(k) for US-based employees
- Paid parental leave
- Sabbatical program
- A meet-up program to get together in person with colleagues in your area
- Offices in San Francisco and Toronto
Please note the above benefits & perks are for full-time employees
About EvenUp:
EvenUp is on a mission to level the playing field in personal injury cases. EvenUp applies machine learning and its AI model known as Piai™ to reduce manual effort and maximize case outcomes across the personal injury value chain. Combining in-house human legal expertise with proprietary AI and software to analyze records. The Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms. EvenUp is the trusted partner of personal injury law firms.
Backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures (BCV), SignalFire, NFX, DCM, and more, EvenUp’s customers range from top trial attorneys to America’s largest personal injury firms. EvenUp was founded in late 2019 and is headquartered in San Francisco. Learn more at www.evenuplaw.com.EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
