Brief summary of role:
We are seeking an ambitious and skilled Sr. Product Marketing Manager to drive the marketing initiatives for OpenSpace products. In this role, you will play a pivotal role in understanding the market dynamics, defining the product’s positioning, and effectively communicating its value to internal stakeholders and external audiences. This position blends strategic planning hands-on execution, requiring close collaboration with sales and product teams to ensure our products succeed in the market.
What you will be doing:
- Market Research & Analysis: Conduct in-depth research to uncover customer pain points, competitive insights, and industry trends, identifying opportunities to drive our go-to-market strategies forward.
- Competitive Intelligence: Gather and analyze market trends, competitor strategies, and industry shifts to provide actionable insights, develop battle cards, and support sales and product teams in maintaining a competitive edge.
- Customer Insights: Develop a deep understanding of personas, customer journeys, and product usage. Use metrics like product adoption, engagement rates, and satisfaction to inform marketing effectiveness and strategy.
- Positioning & Messaging: Create clear, compelling positioning and messaging that resonate with target customers, effectively communicating our unique value proposition across all channels.
- Product Marketing Execution: This is a roll up your sleeves role, that will include building and maintaining high impact content including customer testimonials, case studies, and success stories that demonstrate the value of OpenSpace’s solutions.
- Sales Enablement: Train and equip sales teams with the knowledge and materials they need to effectively communicate OpenSpace’s value to customers.
- Collaborate with product and sales teams to define and execute go-to-market strategies for new products/features, moving beyond the creation of data sheets and presentations to shaping strategy, process, and outcomes.
What we are looking for:
- Minimum of 5 years of experience in B2B software marketing, with at least 3 years in product marketing and/or industry marketing roles.
- Preferred experience in SaaS, AI, and industries such as construction or real estate.
- Proven expertise in positioning and launching advanced technology products to non-technical audiences.
- Strong communication and storytelling skills, with experience creating impactful content and presenting ideas to teams and customers.
- A data-driven mindset that blends analytical skills with creativity.
- Proven experience with direct sales strategies and how to support sales enablement.
- Ability to drive decisions and create alignment across functional groups.
- Project management skills to execute marketing plans on time and within budget.
- This role requires the ability to travel. The average travel requirements of this role are up to 20%
Base Salary: $124,000 - $202,000The Base Salary range represents the low and high end of the anticipated salary range for this position across all US locations including but not limited to CA, CO, NY, WA, NV, MD, CT and RI. The determination of this anticipated Base Salary involves the consideration of many factors in making compensation decisions including but not limited to: location of candidate, unique skill sets, experience, training, performance, licensure and certifications, as well as other business and organizational needs.
Our anticipated Base Salary determination is just one component of OpenSpace’s competitive total rewards strategy that also includes equity awards, 401k match, as well as other region-specific health and wellness benefits.If this role isn't what you're looking for, please consider other open positions.OpenSpace welcomes employees from varied backgrounds and walks of life, and it’s reflected in our diverse community. OpenSpace is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
