As the UK Campaign Specialist, you will develop and execute strategies to increase repeat business in the B2B channel, ensuring high levels of customer engagement and retention. You will play a key role in localising and delivering global consumer campaigns while working collaboratively with marketing, sales, and global teams to enhance customer experiences and business outcomes.
Key Responsibilities
1. Analyzing Customer Behavior:
- Monitor key metrics like customer churn rate, customer lifetime value (CLTV), and engagement patterns.
- Identify at-risk customer segments and implement targeted retention strategies.
- Conduct customer surveys and analyze feedback to understand customer needs and preferences.
2. Developing and Implementing B2B Retention & Engagement Strategies:
- Create and manage B2B campaigns in collaboration with sales teams to attract and retain business customers.
- Develop targeted email campaigns, personalized content, and engagement programs.
- Plan and execute customer appreciation events and other engagement activities.
- Localise and optimise customer communication workflows and retention programs.
3. Monitoring and Optimizing B2B Campaigns:
- Track and analyze retention campaign performance, making data-driven improvements.
- Conduct A/B testing to optimise messaging and offers for maximum impact.
- Stay updated on industry trends and best practices to enhance customer retention efforts.
4. Collaborating with Other Teams:
- Work closely with marketing, sales, and customer support teams to ensure a seamless customer experience.
- Localise and execute consumer campaigns developed by the global team, ensuring relevance and brand alignment.
- Share customer insights with product teams to drive product enhancements.
- Measure and report on the ROI of retention and engagement initiatives.
5. Global Integration:
- Collaborate with global teams to drive efficiencies and effectiveness in engagement and retention initiatives.
- Ensure high-quality execution of campaigns, including proofreading, formatting, and rendering across devices.
- Develop and maintain customer journey maps to identify key engagement opportunities.
Experience & Skills Required
- Strong experience in marketing automation tools such as HubSpot, Braze, Salesforce Marketing Cloud, Segment, or similar platforms.
- A deep understanding of customer segmentation and event-based data for targeted communication.
- Experience briefing creative and content teams to develop engaging and high-quality campaigns.
- Ability to design customer journeys that align with both customer needs and business goals.
- A track record of working in fast-paced environments, managing multiple projects effectively.
- Experience working with regional and global teams in a collaborative setting.
Benefits:
- We run an incentive scheme based on both company-wide targets because we are all in the same boat, as well as individual KPIs.
- There are generous benefits including pension, private medical healthcare, employee referral program and staff discounts.
- You will work alongside an experienced team who will challenge you every day (and expect you to challenge them back).
- We have regular virtual and face-to-face events to help us bond and maintain our community vibe, with Modern Offices in London’s West End for team and client meetings
- Prezzee Flex -genuine flexibility is our natural norm with our hybrid work environment. We also offer flexible hours, Culture Swap Days & 30 day work from anywhere* opportunity
- Self led online learning to formal Leadership Development programs, as well as industry specific learning opportunities.
- Company wide FIRE Hackathons where teams collaborate to spark with Formative Ideas, Research and Experiment in tech improvements, business opportunities and solutions for our business and customers.
- Be an advocate or ally and create connection and belonging in our employee Resource Groups such as EmpowHer and Pride.
- Global Value Ambassador Program creating value inspired initiatives for our Prezzee People.YuLife platform to support your mental, social, financial and physical wellbeing.
About Prezzee
Prezzee is a global digital gifting platform that creates human connections through remarkable gifting moments. We create leading digital gift solutions for consumers, businesses and 1000+ brand partners across the world. Founded in 2014, Prezzee has evolved from a two person Australian start-up to a global business with teams and operations in North America, United Kingdom, Australia and New Zealand.Oh, and if you're wondering about our culture?Whilst our growth is compelling, we know it’s our people and culture that set us apart, and we're equally proud of being recognised in Australia & New Zealand and in the UK as a 2022 & 2023 Great Place to Work®, as well as Foundry's Computerworld 2024 Best Places to Work in IT. At Prezzee, every team member plays an important role in the business, leaving a unique footprint on Prezzee’s journey.
Our team may be spread out across multiple time zones, but our core values remain the same no matter where you are in the world. As a future employee of Prezzee, you're signing up to give openness, give greatness, give magic, and most importantly, always give a damn Prezzee is an Equal Opportunity employer. We believe that diversity is the key to building the best products for our customers, team culture and growing our global business. Our diversity mission is for our people to be their most authentic selves, to inspire, innovate and celebrate within a culture of belonging. We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.We are looking for people to help create human connections, make magic and shape the future of gifting so even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you!Please let us know if you require any adjustments as part of the application and recruitment process, We also encourage you to let us know of your pronouns at any point of the process. We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant
