About Turaco
It is urgent to figure out a way to insure people who are not insured. Turaco’s mission is to free people from the fear of financial shocks. Our 25-year goal is to insure a billion people, doubling the number of people insured worldwide. Turaco is a high-growth, well-capitalized fintech start-up in Africa that brings a new innovative insurance model to emerging customers. Turaco offers subscription-based insurance for the mass market bundled with regular transactions that people are already doing.
Turaco works through fintech-enabled partners to offer affordable insurance products that add real value to people’s lives. At Turaco, we value simplicity, communication, and transparency and strive to transform how insurance works. When it comes to claims, our goal is to make the process as simple as possible and pay out fast.Turaco embraces diversity and inclusion in the workplace - we’re building a team where our differences complement each other and make us stronger. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.Since launching in Feb 2019, Turaco has insured 2 million customers to date.
Over the next 24 months, we are on track to triple in size and we’re looking for team members who can grow with us. To learn more, visit www.turaco.insure
About the Role
We are seeking a Marketing Lead to join our Marketing and Customer Experience (MCX) team. This role will support the implementation of Turaco’s Branding, PR, communication, and social media strategies to increase visibility, strengthen brand awareness, and engage our diverse audiences.This is an excellent opportunity for a creative, detail-oriented, and early career individual, who has worked in a busy Marketing team in the last 2 to 4 years and is now looking to grow in marketing and communication in an equally fast but also mission-driven organization.
Key roles and responsibilities:
Branding
- Conduct consumer and market research to understand how our brand is currently positioned in the market
- Implement the brand strategy formed from the findings of our brand position.
- Support the development and execution of marketing campaigns aimed at communicating our brand message.
- Communicate the Turaco brand persona internally (within the organization)
- Measure and report on the success of marketing campaigns.
- Anticipate consumer trends and keep the brand up to date with such trends.
PR & Communication
- Assist in drafting and distributing press releases, media kits, and other PR materials.
- Maintain and update the media contact database, and keep strong relationships with journalists and influencers.
- Support PR activities during events, including press launches and partner activations.
- Monitor media coverage and prepare regular reports on PR performance and campaign impact.
- Draft and edit content for newsletters, blogs, and other communication materials tailored to various audiences.
- Assist in copywriting partner-specific communication materials.
- Contribute to creating messaging for external stakeholders, ensuring clarity and consistency.
Social Media Management
- Develop and schedule engaging content across Turaco’s social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.)
- Respond to comments, messages, and inquiries on social media channels promptly and professionally.
- Monitor social media trends, providing recommendations to enhance Turaco’s digital presence.
- Track and report on social media metrics to evaluate the effectiveness of campaigns.
- Collaborate with designers to create visually appealing content for PR and social media.
Key Qualifications & Your Profile:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- 2-4 years of experience in PR, social media management, or marketing communications.
- Hands-on experience managing social media platforms and creating content is essential.
- Exposure to working in a fast-paced environment, preferably in a startup or an agency setting.
- Strong Communication Skills: Excellent writing and editing skills, with an eye for detail.
- Social Media Expertise: Proficiency in managing social media accounts and tools such as Hootsuite, Buffer, or similar platforms.
- Relationship Building: Establishing and maintaining positive relationships with media and other stakeholders.
- Creativity: A knack for developing engaging content and campaigns.
- Adaptability: Willingness to learn and adapt in a dynamic and fast-paced environment.
- Organization: Strong ability to manage multiple tasks and meet deadlines.
- Tech Savvy: Basic knowledge of design tools (e.g., Canva or Adobe Spark) and analytics tools is a plus.
Our Company Culture
Our company values, inform the culture we have built at Turaco. Our work pushes boundaries, we appreciate the value of being excellent at work, and have profound respect for the individual. If these words describe you, join us!
Total Compensation & Benefits:
Turaco offers a competitive salary commensurate with experience. We combine that with a mix of useful employment benefits like stock option plans and healthcare and a company culture that allows you to enjoy your work while making meaningful connections.
