AutoRABIT Background
AutoRABIT was founded in 2015 to help organizations in regulated industries regain control of their Salesforce development processes and move toward continuous delivery of value to their customers and employees. Today, AutoRABIT’s suite of release management tools is the most comprehensive and secure on the market, and our customers are realizing the benefits of faster, more secure deployments in their Salesforce environments.
About Us:
We are a leading software company specializing in Salesforce DevSecOps solutions for enterprise organizations in regulated industries such as healthcare, financial services, and government. Our innovative tools empower teams to enhance security, compliance, and efficiency while leveraging the power of Salesforce. We are seeking a strategic and driven Product Marketing Manager who thrives at the intersection of product expertise, marketing innovation, and partner collaboration.
Role Overview:
As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies that drive awareness, demand, and adoption of our DevSecOps software solutions. You will also dedicate approximately 30% of your time to partner marketing, working with key technology and system integrator partners to amplify our reach and impact. This role requires a blend of technical understanding, strategic thinking, and marketing creativity.
Key Responsibilities:
Product Marketing (70%):
- Develop and refine product positioning and messaging that resonates with target enterprise customers in regulated industries.
- Create compelling marketing collateral, including case studies, whitepapers, sales enablement tools, and presentations.
- Collaborate with product management and engineering teams to understand product features, use cases, and customer pain points.
- Execute go-to-market activities for product and feature launches, including pricing strategies, competitive analysis, and campaign execution.
- Conduct market research and gather customer insights to inform product development and marketing strategies.
- Partner with the sales team to enable successful engagement with prospects and customers.
Partner Marketing (30%)
- Develop co-marketing strategies with key technology and system integrator partners to align on mutual goals.
- Create joint marketing campaigns, content, and events to drive awareness and adoption through partner channels.
- Manage relationships with partner marketing teams to ensure smooth collaboration and execution.
- Track and analyze the impact of partner marketing initiatives to optimize performance.
- Responsible to adhere to set internal controls.
Qualifications:
- Bachelor’s degree in Marketing, Business or a related field.
- Minimum of 5 years of experience in product marketing, with exposure to partner marketing, ideally in enterprise SaaS, Salesforce, or DevSecOps solutions.
- Proven ability to create and deliver compelling messaging and content for enterprise customers in regulated industries.
- Experience working within the Salesforce ecosystem is a strong plus.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Analytical mindset with experience in tracking and measuring marketing program success.
- Exceptional written and verbal communication skills.
- Self-starter with a collaborative mindset and a passion for driving results.
Preferred Skills:
- Familiarity with DevSecOps, compliance frameworks, and regulatory requirements in industries like healthcare, finance, or government.
- Experience working with system integrators and technology partners on co-marketing initiatives.
- Experience with the Pragmatic Marketing framework.THIS IS A REMOTE POSITION The salary range for this role is $105,000 - $120,000
