Paid Search Manager
Job Overview
We are seeking a results-driven Paid Search Manager to oversee and optimize our paid search campaigns across Google Ads, Bing Ads, and other PPC platforms. The ideal candidate will have a strong analytical mindset, experience managing high-budget campaigns, and a deep understanding of paid search strategies to drive traffic, conversions, and ROI.
Key Responsibilities
- Develop, execute, and optimize paid search campaigns to achieve KPIs and business objectives.
- Conduct keyword research, competitive analysis, and audience targeting strategies.
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
- Manage campaign budgets, bid strategies, and A/B testing to maximize efficiency.
- Create compelling ad copy, landing pages, and extensions to enhance performance.
- Stay updated on industry trends, platform updates, and best practices in paid search.
- Collaborate with cross-functional teams (SEO, content, analytics) to align digital marketing strategies.
- Report campaign performance to stakeholders with actionable insights and recommendations.
Qualifications & Skills
- Experience: 3+ years managing paid search campaigns, preferably in an agency or fast-paced environment.
- Platforms: Proficiency in Google Ads, Bing Ads, Google Analytics, and other PPC tools.
- Skills: Strong analytical and problem-solving skills with experience in bid management and audience segmentation.
- Certifications: Google Ads certification (preferred).
- Tools: Experience with SEMRush, Google Tag Manager, and reporting tools like Looker Studio or Tableau is a plus.
- Soft Skills: Excellent communication, attention to detail, and ability to work independently.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organizationWe understand that our employees are our greatest asset. That's why we are committed to providing exceptional perks and benefits that go beyond the ordinary. Here's what you can expect when you become a part of Bloom Ads:
- Full medical benefits, including health, dental, and vision coverage
- Generous vacation policy
- Holiday PTO + Wellness Weekends on WFH Fridays
- Company contribution to employee 401(K)
- Company-paid volunteer hours
- Professional development and recognition programs
- Opportunities for growth
- Free snacks (mostly healthy)
- Coffee Thursdays
- Quarterly Business Review seminars with lots of food and prizes
- Team parties and celebrations
Compensation Range:$80,000 - $90,000 / year Depending on ExperienceThe reflected salary is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
About the Company:Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology, and analytics to deliver the most comprehensive, highest-performing media solutions. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset, and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology, and interested in helping to shape the future of our industry, we would like to hear from you!
Note: Travel to and from client and vendor sites in a personal vehicle is required in this position. Some weekend commitments may be required. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated
