Paid Social Manager
Manage brand success from beginning to end on multiple key accounts, ensuring client satisfaction through creative and tactical execution of organic and paid social campaigns on platforms such as Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, etc.. Oversee the creative process, acting as a liaison between teams, ensuring that brand guidelines are being followed, and project deadlines are being met. Manage the Social Team, creating and managing performance-driven campaigns on various social platforms, representing a growth-oriented strategy.
Additionally, create and present strategic reports that illustrate campaign progress. Essential Duties and ResponsibilitiesThe below outlines the general duties of the Paid Social Manager position:
- Manage the Social Media Team; leading and training new coordinators and specialists.
- Deploy media buying and strategy across Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and other relevant social platforms.
- Develop estimates, budgets, and strategies for client campaigns and new business opportunities.
- Proofread all strategies and ads before sent to client and launch.
- Optimize campaign performance while also establishing benchmarks for marketing automation and other technologies to support campaign execution.
- Set up tracking pixels, ad tags, etc. and ensure all KPI’s are being properly tracked.
- Identify optimization opportunities and make media recommendations.
- Manage all ongoing projects from Media Teams to Creative Team.
- Manage the Creative Team, creating ads that will convert inside of platforms.
- Ensure that creative brief / brand guidelines are being followed in creative execution.
- Source, QA, and manage influencer activations.
- Research, practice and stay ahead of the latest updates regarding tools, techniques, and methods related to social media.
- Conduct research for new opportunities or new markets using social forecasting tools
- Research emerging social platforms to support client recommendations.
- Perform other duties as assigned.
Requirements
- Minimum of 3-4 Years of experience in Paid Social
- Deep knowledge of & proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube).
- Proficiency in social ad copy creation, trends, and grammar.
- Hands-on experience working in social media, content and editorial planning with a deep understanding of the social ecosystem and how brands should participate in an authentic way.
- Experience in setting up, optimizing, and scaling paid social campaigns. Understanding of both brand and acquisition strategies and experience running awareness and direct response campaigns.
- High creative bar and attention to detail.
- Track record of driving adoption of ideas, concepts, and pioneering approaches.
- Strong communication, collaboration, and planning skills with attention to detail.
- Excellent quantitative and data analysis skills, with a test & learn mentality.
- Experience working with content creators/influencers is a plus.
- Experience using a content management system.
- Experience working on multiple projects in a fast-paced team environment.
- Excellent interpersonal, communication, and problem-solving skills.
Benefits:Bloom will invest in you, your wellness, and your future.
- Full medical benefits, including health, dental, vision, life and AD & D coverage
- Generous vacation policy
- Holiday PTO + WFH Fridays
- Company contribution to employee 401(K)
- Company-paid volunteer hours
- Professional development program
Extras
- Free snacks (mostly healthy)
- Coffee Thursdays
- Monthly lunch and learns
- Quarterly town hall meetings with lots of food and prizes
- Team parties and celebrations
Compensation Range: $75,000 - $80,000 Depending on Experience
This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
About the Company:
In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Woodland Hills, California, Bloom operates in 100+ markets worldwide.
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing, and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you!
Note: Travel to and from client and vendor sites in personal vehicle, is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated the responsibilities are many, various, and not limited to those written in this document.
