Senior Account Manager - Performance Marketing

THE COMPANY 

THE ROLE

THE RESPONSIBILITIES

• Act as the primary contact between Archer and clients, offering strategic guidance, consistent communication, monthly/quarterly media strategies, and campaign performance evaluations; cultivate relationships with client executive leadership.
• Possess a comprehensive understanding of company products and services and the ability to present them to client contacts at all levels.
• Cross-sell and upsell products and services to existing and new client prospects.
• Manage campaign budgets monthly, ensuring adherence through technical platforms and identifying/communicating additional opportunities where available.
• Monitor, analyze, and resolve campaign performance issues using technical platforms and performance data; develop strategies to achieve client goals and expand campaigns/client partnerships.
• Comprehend client business objectives, marketing strategy, ROI goals, program offers, competitive landscape, target demographics, and industry trends to share with internal teams and executive management. Manage monthly processes, including planning/forecasting, changes to campaign structure, invoicing/follow-up on receivables, etc.
• Manage all aspects of new client relationships, including the onboarding/integration process through ongoing management.
• Analyze, recommend, and support the implementation of system and process improvements to increase operational efficiency and enhance client and team satisfaction across functions.

LEADERSHIP/MANAGEMENT RESPONSABILITIES

• Provide support during the interview process and train new employees as needed.
• Supervise the management of designated client relationships.
• Manage projects and/or processes to address evolving needs or identified gaps.

THE REQUIREMENTS

• Bachelor’s degree or equivalent work experience 
• 5 + years of account management experience and/or  performance marketing experience 
• General proficiency in MS Office (Word, PowerPoint, and particularly Excel, including filters, VLOOKUP, and pivot tables), as well as Google Suite.
• Ability to articulate goals clearly and collaborate effectively with cross-functional teams and colleagues at all      levels to achieve them.
• Ability to transform performance data into actionable business insights; capability to summarize and communicate these insights concisely.
• Demonstrated critical thinking, decision-making, and problem-solving skills.
• Exceptional oral and written communication skills, with an emphasis on compelling presentations.
• Strong customer service orientation and adeptness at building relationships with individuals at all levels.
• Excellent time and project management skills, with a meticulous attention to detail.
• Strong sense of urgency and initiative.
• Experience in lead and inquiry generation within the education sector.

PREFERRED QUALIFICATIONS 

• Experience with Salesforce, Velocify, or similar sales/customer relationship management      applications
• Prior experience in research, analysis, and cross-tabulation analysis
• High verbal and written communication skills
• Experience leading and motivating teams

WORKING CONDITIONS 

• Some travel may be required, potentially 2-6 times per year. This may include partner visits, conferences, and/or company events.
• Work may be required during some nights, weekends, and/or on-call hours.
• Ability to lift up to 20 pounds may be required, for movement of  boxes/materials as needed for conferences.

THE BENEFITS

• Invest in your future: 401k plans and a full contribution match up to 4%.
• Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
• Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
• Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.