Take your career to new heights with Loopio! đâš
Weâre looking for an enthusiastic, tech-savvy, and highly-organized Marketing Operations Specialist to join our operations function within the Marketing team. In this role, youâll have a unique opportunity to help execute world-class campaigns by leveraging your experience and passion for technology, process optimization, and insights generation. This role reports to the Senior Manager, Marketing Operations, and will partner closely with our Revenue Marketing and Sales teams.
What Youâll Be Doing
- Marketing TechnologyAct as the primary user and subject matter expert for all marketing systems (Marketing Automation, Webinar, CRM, etc.) including campaign building, testing, execution, optimization and reportingWork with the Senior Manager of Marketing Operations to evaluate and implement new technologies to the mar-tech stack
- Insights and ReportingHelp execute reporting tasks, providing key insights to stakeholders around campaigns, tactics and overall lead lifecycle effectivenessProvide support in selecting and implementing advanced reporting toolsSupport implementation of lead scoring, segmentation and related functionality improvements
- Operational EfficiencyEnsure campaigns are executed on time to a high standard and help provide insights on what is and isnât working - QA campaigns and reports to ensure 100% accuracyWork with campaign managers to ensure processes are adhered to, and optimized and support effective working relationships with various stakeholdersTroubleshoot any issues that arise and work with IT/Revenue Operations to ensure issues are resolved
What Youâll Bring to the Team
- Youâre passionate about delivering excellent marketing campaigns and providing high-quality service to internal stakeholders
- You have 2 to 3 years of experience with marketing automation platforms such as Pardot, HubSpot or Marketo and a solid understanding of email marketing fundamentals
- Youâre familiar with digital marketing and lead lifecycle metrics and have experience reporting on them
- You have experience and knowledge of the sales cycle and the role marketing plays in itÂ
- You have experience working within Salesforce
- You are driven and passionate about helping Marketing teams optimize their performance
- Youâre extremely organized with the ability to multitask in a fast-paced environment and have experience leveraging project management platforms (Asana, Trello, Jira, etc.)Â
Where Youâll Workđ
- Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQâd in Canada, with established hub regions around the world where we hire from.
- Our employees (or Loopers, as we call ourselves!) live and work in đšđŠ Canada (British Columbia and Ontario), đŹđ§ London, and đźđł India (specifically in Gujarat, Maharashtra, and Bengaluru).
- The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).Â
- We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
- Youâll collaborate with your teams virtually across the UK, India, and North America (weâre just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work đđŸ during the workday
- We encourage asynchronous collaboration to effectively work as a global #OneTeam!
Why Youâll â„ïž Working at Loopio
- Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations Â
- You will have the opportunity to elevate đȘ your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
- We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1ïžâŁ with Loopio.
- Weâll set you up to work remotely with a MacBook laptop đ, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up. Â
- Youâll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
- Participate in đ€ townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!
- Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.Â
- Youâll be a part of an award-winning workplace đwith an opportunity to make a big impact on the business.
Questioning your qualifications? Read this âŒïž Hi there, we recognize that all too often, potential candidates donât apply for a position simply because they donât hit every single criteria included in the job descriptionâparticularly members of underrepresented groups. Whether or not your experience â
checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself.
If you've made a career transition (or a few!), youâre self taught in a new role, or you have skills/experience youâd like to highlight, we want to hear more about what you could bring to the table.
AI in Recruitment đ©đ»âđ»
At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines
Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.
