About us
Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.). Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave). Sparrow is headquartered in San Francisco with remote employees across the country.
Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems.
About the role
- As a Growth Marketing Manager, you will lead and execute data-driven marketing strategies to drive user acquisition.
- You will have a direct impact on the growth of the company by leveraging analytics to identify growth opportunities (through experimentation and channel expansion and optimization), designing and optimizing full-funnel campaigns, and collaborating cross-functionally to scale our marketing efforts.
- This position reports to our Head of Demand Generation.
What you will do
- Develop campaigns with a deep understanding of customer pain points and Sparrow’s product and services. Design user journeys to increase user acquisition, reengage prospects, and drive new customers and revenue.
- Support building out and optimizing multi-channel approach and A/B tests across paid media, website, email, content marketing, referrals, etc.
- Drive end-to-end campaign execution through audience identification, project management to develop necessary assets, tracking implementation, and launching and reporting on results.
- Collaborate with internal teams across Marketing, Sales, Product, and CX, as well as external resources and agencies.
- Leverage data to analyze marketing funnels and test results to continuously enhance the user experience, increase user acquisition, and improve conversion.
About you
- BA/BS degree.
- 4+ years in growth marketing, preferably in a B2B SaaS environment.
- Demonstrated experience in executing acquisition strategies across a variety of channels, including at least one paid media channel.
- Strong cross-functional collaboration and project management skills with excellent written and verbal communication skills and great attention to detail.
- Familiarity with marketing automation systems, Salesforce, and other common tools in a B2B marketing tech stack.
- Ability to understand complex acquisition funnels and experience building out reporting and analyzing data to drive and iterate on strategy.
Why Sparrow?
Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We’re driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company.Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 30 states and counting.
To learn more about the Sparrow team and its benefits, check out our careers page.
