Copywriter
San Francisco, CA
At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. Striving for zero waste, we combine knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.At Rothy’s, building a sustainable future is at the heart of everything we do.
We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.
About the Team:
A powerhouse group of graphic designers, photo editors and copywriters, our Creative team brings Rothy’s to life through rich, relevant storytelling—both visually and in words. As part of the Marketing organization, our Creatives work closely with Digital Commerce, Brand Strategy, PR and more teams to tell our brand story—and to deliver the right message on the right platforms. This is an exciting opportunity for a Copywriter to join our Editorial Team as a compelling writer and creative thought partner.
Reporting to the Senior Editorial Director, the responsibilities of this role include:
What you’ll do:
- Exemplify Rothy’s unique tone of voice in email marketing, as this role will be the lead email copywriter across all segments—product launches, brand stories and beyond
- Write engaging, emotive and compelling copy for organic and paid social
- Uphold best-in-class copywriting practices and proofread with meticulous attention to detail
- Identify opportunities for fresh storytelling across channels, and constantly evaluate new ways for Rothy’s brand voice to come to life
- Participate in brainstorms and bring fresh ideas to the table while also living and breathing our brand guidelines
- Support frequent, ongoing product naming projects
- Approach long and short-term projects simultaneously, from swiftly tackling small copy requests to developing long-term creative strategies
- Enthusiastically take a seasonal concept and translate it into tangible product stories
- Drive brand awareness and engagement through masterful storytelling
- Responsible for collaborating cross-functionally, both across the marketing team (with Art Directors, designers, brand managers, Ecommerce) and with other departments (Product, Merchandising, Retail Stores, etc.)
You are:
- An expert in brand storytelling, particularly across email and social
- A conceptual thinker with big, bold ideas
- A sharp writer with a portfolio highlighting email copywriting
- A whiz at taking high level feedback and conjuring creative solutions with minor oversight
- Easily able to manage many projects at once
- Tapped into cultural conversations and entrenched in the current zeitgeist
- Well-versed in fashion, lifestyle and social trends
- Able to effortlessly translate insights to creative
You have:
- 3-6 years copywriting experience in-house or with an ad agency, ideally focused on fashion and lifestyle content
- Your finger on the pulse of what’s hot—and what’s not
- An understanding of copywriting nuance across marketing channels
- A solid portfolio showcasing best-in-class brand copywriting inclusive of email and social assets (additional marketing channels are a plus!)
- Clear understanding and point of view on brand voice, tone and style
- Excellent grammar, editing and proofreading chops
Our benefits:
- Generous paid time off
- 401k matching
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Monthly wellness reimbursement
- Employee Discount Program!
Work Location Expectations:
Hybrid. Two-three days per week in our San Francisco office is expectedCompensation Range: $98K - $115K
