Company Description
EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups. EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace. EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, and Austin.
We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
Email is the primary driver of site traffic and revenue at EBG. As an Email Marketing Associate you will be responsible for large scale email campaign execution and for supporting email and CRM projects and initiatives. You will collaborate across departments to execute email campaigns that drive conversions in a high volume, B2C e-commerce business. You will be part of an elite email team supporting marketing projects and championing best practices for email and direct marketing principles as well as EBG brand standards and guidelines.
Duties and Responsibilities
- Execute email campaign production across multiple platforms, including setup, QA, and deployment.
- Utilize a working knowledge of HTML to conduct basic code updates, including modifications to images, logos, links, copy, tracking tags and other elements.
- Adhere to process for execution and on-time delivery of complex, highly dynamic promotional email campaigns.
- Participate in the QA/QC of all email campaigns (audit creative, promotional messaging, links, segment selection, set up, etc.). Partners with account managers and marketing leads to ensure all campaign details and content are accurate.
- Support marketing leads on email test setup, execution, monitoring and reporting of email campaign performance.
- Use basic segmentation principles in daily email campaigns and CRM campaigns.
- Collaborate with cross-functional teams, including Merchandising/Marketing, Creative, and Partnership account managers to coordinate on campaign assets, reviews, and approvals.
- Perform additional duties as assigned.
#LI-Hybrid
Qualifications
- Bachelor’s degree in marketing or another relevant field.
- 1+ year of hands-on email production experience executing marketing campaigns. Internships in Email Marketing can be considered.
- Working knowledge of ESPs/CRMs and email campaign management. (Klaviyo, Hubspot, Marketo, etc.)
- Working knowledge of Microsoft applications (Word, PowerPoint, Excel & Outlook) including proficiency in using Excel for data reporting and tracking.
- Basic HTML knowledge for editing code
- Ability to QC work before it is sent to 1M+ users in a high-volume email environment
- Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment while upholding brand and user experience standards.
- Internally motivated, able to work proficiently in an independent and collaborative capacity.
- Strong written and verbal communication skills, attention to detail, and organizational skills.
- Strong quantitative and analytical skills in marketing metrics.
- Understanding of CAN-SPAM and email best practices.
What Sets You Apart!
- You are an excellent proofreader, have a keen eye for detail, and can keep a brand commitment
- You have an interest or experience in retail, B2C e-commerce, entertainment, sports or travel industries
- You have exposure to applications for creatives like Adobe Photoshop or Adobe Dreamweaver
- You may have exposure to enterprise ESP’s (Experian, Yesmail, ExactTarget, Salesforce Marketing Cloud, Zeta, etc.)
- You want to evaluate data and customer insights to make decisions
- You enjoy the creative and operational aspects of marketing
- You are excited to learn and to grow your marketing career at a company that takes fun, seriously
Compensation: $55,000 - $65,000 per yearSalary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
Additional Information
EBG offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Reimbursement Program
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. All your information will be kept confidential according to EEO guidelines.
