About CookUnity
Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission:
empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.
About the CookUnity Growth Team
At CookUnity, the Growth Team champions a product-led growth strategy to acquire, activate, and retain customers through innovative and seamless product experiences. We aim to transform how people discover and enjoy chef-driven meals by embedding growth loops directly into the customer journey. With a focus on user experience, experimentation, and data-driven decision-making, our team’s mission is to scale CookUnity as the premier chef-to-you marketplace.
About the Role
As the Senior Director of Growth Product, you will lead the strategy and execution of product-driven initiatives that scale CookUnity’s customer base and enhance long-term engagement. You will own the end-to-end customer journey, leveraging data and insights to optimize acquisition funnels, onboarding flows, and user activation. This role requires a product-first mindset, integrating growth tactics directly into the platform to drive sustainable and efficient customer acquisition while enhancing retention and lifetime value.You will oversee critical growth areas, including First Impressions, Funnel Optimization, and Customer Activation, while fostering cross-functional collaboration with Product, Tech, Design, and Marketing teams.
Reporting directly to the SVP of Growth, you will shape CookUnity’s product vision and position the company as the leading chef-driven dining experience.
Responsibilities
- Product-Led Growth Strategy: Establish and execute a product portfolio strategy to scale user acquisition and onboarding, balancing customer and business needs while ensuring efficient CACs and enhanced retention.
- Build Shared Vision: Align cross-functional teams on a unified growth strategy, securing resources and overcoming impediments to deliver on business goals.
- End-to-End Journey Optimization: Own and improve the entire user journey, from first interaction to onboarding and first delivery, driving conversion and fostering customer loyalty.
- Data-Driven Experimentation: Design and manage experimentation frameworks to test and iterate on product features that drive engagement and adoption.
- Conversion and Onboarding Excellence: Optimize landing pages, conversion funnels, and onboarding flows to deliver personalized, frictionless user experiences.
- Growth Insights and Roadmap: Leverage data on customer behavior and performance to define a strategic growth roadmap, addressing bottlenecks and scaling opportunities.
- Supply-Demand Optimization: Partner with cross-functional teams to develop solutions that balance supply and demand, enhancing value for both customers and chefs.
- Team Leadership: Hire, mentor, and lead a high-performing team, fostering a culture of innovation, agility, and results-driven execution.
- Cross-Functional Collaboration: Work closely with CRM, Design, Tech, and Product teams to align growth initiatives with the broader product roadmap.
- Customer Segmentation Strategy: Develop and refine segmentation approaches to tailor experiences for diverse customer groups and maximize lifetime value.
Qualifications
- 14+ years of experience in product management or growth-focused roles, ideally within a DTC or e-commerce context.
- Proven ability to integrate growth strategies into product experiences, with expertise in funnel optimization, onboarding, and engagement.
- Experience influencing senior management and driving major cross-functional initiatives to completion.
- Strong analytical skills with experience leveraging data to inform product development and experimentation.
- Demonstrated success in building and scaling product-driven growth systems in fast-paced environments.
- Exceptional leadership skills with a track record of building and developing high-performing teams.
- Familiarity with A/B testing frameworks, customer segmentation, and LTV/CAC optimization techniques.
- Experience representing product areas in customer-facing forums, including conferences and industry events.
- Design Thinking, Agile, or Product Management certifications preferred.
Personal Characteristics
- Strategic and Hands-On: Combines big-picture thinking with tactical execution to deliver impact.
- Collaborative Leader: Builds strong relationships across teams and drives alignment on shared goals.
- Data-Driven Decision Maker: Relies on data and insights to inform growth strategies and product decisions.
- Innovative Problem Solver: Approaches challenges with creativity and delivers actionable solutions.
- Customer-Centric Mindset: Deeply understands user needs and how to deliver value through product design and experience.
Benefits:
🩺 Health Insurance coverage🌅 401k Plan📈 We grow, you grow: Stock Options Plan granted on Day 1🌟 Eligible for a bi-annual performance bonus⛱ PTO policy and paid sick days / Unlimited PTO🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical🐣 Family leave: ****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid🕯 Compassionate Leave: 3-5 days each time the need arises🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle👩🏾🏫 Personalized Spanish coach🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
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Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position$170,000 - $200,000USDIf you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
