Customer Marketing Manager
Dept: MarketingLocation: Remote (US)About Sendoso:Sendoso, the leading Sending Platform, empowers businesses to create memorable customer experiences by integrating digital and physical sending strategies throughout the buyer’s journey. Offering more than corporate gifts, Sendoso delivers a comprehensive and measurable sending strategy to enhance marketing ROI and build stronger customer relationships. Trusted by global enterprises, including Fortune 100 and 500 companies, Sendoso supports demand generation, account-based marketing, and customer experience programs.
With $152M in venture funding and a presence across North America, Europe, and Asia Pacific, Sendoso is revolutionizing how businesses engage with their audiences. Learn more at sendoso.com.Role Overview:The Customer Marketing Manager is an integral position focused on driving success for the business by developing and executing campaigns and programs that increase the lifetime value of our installed base throughout the entire customer lifecycle. You will have a dual mandate of helping create and launch campaigns as well as creating, maturing, and expanding our core customer lifecycle focused on expansion and retention.
This role will partner closely with the broader marketing, customer success, sales, and product teams to align strategies and goals to ensure seamless execution and operations.The Customer Marketing Manager possesses a strong understanding of marketing fundamentals, particularly in customer growth and retention. To excel in this role, you should be able to ideate and execute campaigns across the tech stack and understand how your activities affect the customer journey as a whole. Key Responsibilities:
- Plan, execute, optimize, and scale integrated marketing campaigns, customer focused events and evergreen programs to drive measurable impact of usage, upsell, and retention across Sendoso
- Assist in identifying and recruiting advocates from across the customer base, employees, and other stakeholders for activities such as speaking engagements, testimonials, reviews, case studies, referrals and references.
- Nurture relationships with advocates in creative ways, ensuring ongoing engagement and satisfaction.
- Collaborate cross-functionally to gather customer success stories, feedback, and data to enhance customer initiatives.
- Support campaign and program launch as needed in Inflection, Marketo and SFDC
- Assist in creating engaging content for various marketing materials, including emails, community posts, automated email campaigns, and web content.
Qualifications:
- 3+ years of experience collaborating cross functionally with creative, marketing, product, and sales/customer success teams to develop and execute high quality marketing campaigns
- Experience with Marketo and Salesforce. Knowledge of Inflection is a bonus!
- 3+ year using Excel, Google sheets, task management tools, and integration software
- Strong oral and written communication skills
- Inquisitive and process oriented with a focus on leveraging data to optimize campaign performance and systems efficiency for opportunity creation
What We’re Looking For:
- A revenue oriented and metrics driven customer marketer
- Someone with immense experience in Customer Advisory Board management and development
- A self-starter who is comfortable operating in the grey and balance multiple priorities
How we work:
- We work reasonable, sustainable and flexible working hours
- We offer “take what you need” PTO, and have a genuine, supportive culture around work life balance and boundaries
- We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization
- Some of us work near or in corporate offices (pandemic permitting) but many of us work remotely full time. You are empowered to choose the environment that maximizes your happiness, engagement and ability to reach our shared goals
- We provide comprehensive benefits to reward and support our employees
Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.
