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Senior Product Manager, Retail Growth

RoofstockOnsite

What we do and why we do it

As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to make real estate investing radically accessible, cost effective, and simple. We successfully merge our passion for helping investors build wealth through real estate with cutting edge technology that transforms the way they do it.

How it’s going (and growing)

With a talented team of 600+ Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in California, Texas, and New York as well as many remote opportunities. Our growth includes recent acquisitions of
Stessa (financial and asset management software) Rent Prep (tenant screening and placement service for landlords), and Mynd (property management platform for both Retail and Institutional investors).

About the Role


As the Senior Product Manager, Retail Growth, you will own the execution of growth initiatives to drive user acquisition, activation, engagement, and revenue across our retail business lines. You will lead experimental efforts to acquire and onboard new users into the product, keep users engaged over time, and improve paid conversion rates. Working at the intersection of product, marketing, engineering, and data, you will have the opportunity to shape the roadmap for critical growth initiatives while delivering impactful business outcomes. This role requires a mix of strategic thinking, technical fluency, and relentless execution.

Responsibilities


  • Customer Acquisition: Define and implement strategies to optimize acquisition funnels, increase activation rates and grow revenue.
  • User Onboarding: Define, implement and optimize the onboarding experience to set users up for long-term success.
  • Revenue Growth: Develop and execute monetization strategies that drive incremental MRR and ARR through targeted experiments, pricing optimizations, and feature enhancements.
  • Experimentation: Own the experimentation and growth process to quickly iterate on company goals and learn from results. Design, launch, and analyze A/B tests to identify and scale high-impact growth opportunities across acquisition, activation, engagement, and revenue stages.
  • Collaboration: Partner with cross-functional teams, including (Growth) Marketing, Sales, Engineering, and Design, to align on growth objectives and deliver cohesive experiences. Lead other team members in implementing growth processes across the company.
  • Data-Driven Insights: Analyze key metrics to uncover opportunities, track performance, and inform the development of scalable growth strategies.
  • Customer Empathy: Conduct qualitative and quantitative research to deeply understand the needs and pain points of retail property owners, translating insights into actionable product decisions.

Required Qualifications


  • 8+ years experience in growth product management or similar role in a consumer software or SaaS environment.
  • Deep expertise and track record driving measurable growth in user acquisition and retention through experimentation and optimization.
  • Strong analytical and problem-solving skills, with experience using tools like SQL, Mixpanel, or similar platforms.
  • Proven track record of executing A/B testing methodologies and experimentation frameworks to drive results.
  • Excellent communication and collaboration skills to work across teams and with stakeholders.
  • Ability to think strategically while being hands-on in execution.
  • Ability to drive growth direction autonomously, while partnering with key stakeholders to maximize impact. 
  • Demonstrates a ‘growth hacker’ mindset

Preferred Qualifications


  • Experience working in the real estate or financial technology sector
  • Understanding of subscription-based business models and user lifecycle strategies
  • Familiarity with user onboarding, referral systems, and pricing experimentation

Location

This position is classified as
REMOTE within the United States, with a strong preference for candidates located in and open to a HYBRID work environment in Oakland, CA or NYC, New York. 

Compensation


$152,000 - $180,000 annual base salary. The compensation range may be adjusted based on experience and location.

Pay Transparency

Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position.  Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors.  Roofstock is a total compensation company; the base salary is only part of our total compensation package.

Competitive & Unique Benefits Package


  • Generous PTO Policy
  • 13 Paid Holidays
  • Volunteer Time Off
  • Paid Parental Leave
  • 401k Program
  • Wellness and home office/cell phone subsidies
  • Robust health, dental, vision insurance, and more

Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Commitment to Equal Employment Opportunity

The company provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, sex, gender, gender expression, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, marital status, sexual orientation, military or veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training and social, and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.
#LI-REMOTE#LI-CC1

Life at Roofstock

Roofstock is the leading marketplace for investing in leased single-family rental (SFR) homes. The company provides all of the resources for investors to buy, own and sell real estate online, including data analytics, property management oversight and other tools. Roofstock's transparent, innovative marketplace empowers everyday investors to own cash-flowing SFRs, diversify their investment portfolios and build long-term wealth through real estate. In 2018, Roofstock reached a milestone with $1 billion in transactions closed on its marketplace and continues to expand its footprint, now offering SFRs for sale in 25 markets nationwide.
Thrive Here & What We Value1. Collaborative CanDo Culture | 2. Passion for Helping Investors Build Wealth through Real Estate | 3. Cutting Edge Technology that Transforms the Way They Do It | 4. Rapid Growth Strategy | 5. Supportive Team Environment</s> | Collaborative, can-do culture that fuels growth | Generous PTO Policy | Paid Holidays | Volunteer Time Off | Paid Parental Leave | 401k Program | Wellness and home office/cell phone subsidies | Robust health, dental, vision insurance</s> | 1. Collaborative and cando culture | 2. Passionate about helping investors build wealth through real estate | 4. Dedicated to excellence and achieving goals | 5. Generous PTO policy, paid holidays, volunteer time off, paid parental leave, 401k program, wellness and home office/cell phone subsidies</s> | 1. Collaborative, CanDo Culture | 4. Positive Attitude with a Commitment to Excellence and Achieving Goals | 6. Competitive & Unique Benefits Package</s> | 4. StartUp or Fast-Growth Company Environment | 6. Paid Holidays | 7. Volunteer Time Off | 8. Paid Parental Leave | 9. 401k Program | 10. Wellness and Home Office/Cell Phone Subsidies</s> | 4. Remote Opportunities Available | 1. Collaborative, cando culture that fuels growth | 4. Total compensation company; base salary is only a part of our total compensation package | 5. Generous PTO Policy and Paid Holidays | 6. Volunteer Time Off, Paid Parental Leave, 401k Program, Wellness and home office/cell phone subsidies</s> | 3. Cutting edge technology that transforms the way they do it.</s> | Passion for making real estate investing simpler and more accessible for everyone.</s> | 4. Supportive team environment | 5. Emphasis on innovation and continuous improvement</s> | Collaborative, can-do culture is what fuels our growth | Constant collaboration with business partners across the Roofstock business lines | Highly visible through their constant collaboration with business partners across the Roofstock business lines | Commitment to Equal Employment Opportunity</s> | 4. Continuous Improvement and Automation of AP and OPEX Processes | 5. Exceptional Internal Customer Service</s> | Collaborative, can-do culture that fuels growth. | Passion for helping investors build wealth through real estate with cutting edge technology. | Total compensation company; base salary is only a part of our total compensation package. | Robust health, dental, vision insurance, and more.</s> | 2. Embracing Innovation | 3. Continuous Improvement | 5. Competitive & Unique Benefits Package</s>

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