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- Role type: Fixed term contract till end of December 25
- Reporting to: Chief Growth Officer, David Posada
- Estimated Start: mid February
- Location: Mexico City
- Work Authorization: Mexico right to work
What's the role
We are looking for a media & marketing data insights specialist who will be responsible for tracking the performance of media campaigns and orchestrating reports on media coverage, audience engagement, and campaign effectiveness through predictive models to optimize across various marketing and advertising channels. The ideal candidate has strong experience in campaign analysis, social listening, creating predictive models, and digital marketing with the ability to translate data into actionable insights that drive marketing performance.
What will you be doing?
- Analyze marketing data and user behavior to provide insights on campaign performance, pet parent behavior, and website conversion rates.
- Track and analyze social media performance to optimize strategies and engagement.
- Use data analytics and visualization tools to understand pet parent preferences and improve overall business and marketing performance.
- Understand market trends, pet parent behavior, and competitive landscape.
- Create immersive experiences through the study of trends and pet parent behaviour to engage pet parents and promote a brand.
- Skills in dynamic optimization and scenario simulation to test different marketing strategies and predict their outcomes.
- Apply machine learning to predict pet parent behavior, enhance retention, and optimize marketing performance.
- Use natural language processing to analyze pet parent feedback and social media sentiment.
Key platforms and tools:
- Use visualization tools (e.g., Power BI, Looker) to homologate and monitor consumerdata.
- Use audience analytics tools (e.g., Google Analytics, Salesforce) to track and analyze audience data.
- Experience working with marketing mix models.
- Use data management and statistical analysis software (e.g. SQL, Big Query, R, Pythonor specialized MMM software) for data analysis and model creation.
- Use listening tools (e.g. Brandwatch, Sprinklr, Google trends) for social media sentimentand trends.
Who you are
- Bachelor’s degree in marketing, data analytics, actuary, or related field.
- 3-5+ years of experience in audience analytics, campaign analysis, and social listening.
- Experience with data modeling and statistical analysis software.
- Strong understanding of digital marketing channels, including social media, display ads, web, and email.
- Proficiency with marketing tools such as Google Analytics, Salesforce or similar.
- Strong problem-solving skills and the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to collaborate with cross-functional teams.
- Strong level of English
- Ability to be in our Mexico City office 2-3 times per week.
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships.
If you have a disability or special need that requires accommodation during the application process, please let us know!Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
