Description
As a Paid Media Specialist at a global open-source software company, you will be responsible for ensuring APAC paid media projects/programmes are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to: Key Responsibilities ● Develop, execute, and optimize cutting-edge paid media campaigns and programmes from conception to launch ● Work cross-departmentally to align campaign and programme strategies and goals across the organization ● Provide ongoing actionable insights into campaign and programme performance to relevant stakeholders ● Measure, and evaluate relevant paid media KPIs followed by applying optimization strategies to improve performance ● Oversee full funnel campaigns including Branding, Paid Social, Paid Search, content syndication, Demand and lead generation programmes ● Build out media buys for various ad platforms and oversee the day-to-day execution of paid media ● Oversee and manage paid media budgets ● Manage external agencies and vendors to ensure an integrated approach ● Work with tech and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics ● Maintain knowledge of industry best practices and new technologies Requirements : ● 8+ years of paid media and digital campaign experience ● Familiarity with paid social media like LinkedIn, Facebook, Wechat and Twitter; knowledge of programmatic platform partners like The Trade Desk, DV360, Criteo and knowledge of paid search ● Solid foundation in B2B marketing and experience and understanding in data flow and user journeys ● Prior experience at a digital media agency or in a campaign management role● Excellent time management skills and Proven ability to create high quality deliverables ● Able to work across multiple campaigns and programmes ● Detail Oriented ● Ability to conduct basic-level analysis of trend data.
Working knowledge of web analytics tools like Adobe Analytics, and reporting tools like Datorama and Tableau is a plus ● Familiarity with data management platforms (DMPs), content syndication lead-passing solutions is a plus ● Understanding of first-party audience segmentation through content data platforms (CDPs) like Adobe Experience Platform is a plus
