About Somethings
Somethings is on a mission to end the youth mental health crisis by becoming the go-to mental health brand for teenagers nationwide. We connect teens with relatable, trained peer mentors, offering them the support they need in a way that feels natural and engaging. We’re growing fast, backed by top investors, and building a movement that will shape the future of mental health.
About the Role
We are looking for a Social Media Growth Manager to drive our presence on Instagram and TikTok, growing our following to 100,000 by July 1, 2024. This role is for someone who knows how to
move fast, create viral content, and deeply connect with teen audiences.
You should be passionate about mental health, highly creative, and relentlessly data-driven in testing and iterating on content that resonates.
Responsibilities
- Content Creation & Strategy – Develop and execute a content plan that rapidly grows our TikTok and Instagram following, making Somethings the definitive teen mental health brand.
- Trend Spotting & Real-Time Content – Be deeply plugged into social media trends, quickly identifying opportunities to jump on viral moments before they pass.
- Audience Engagement – Foster a strong community through active engagement, responding to comments, and building relationships with our audience.
- Iterative Testing & Analytics – Take a data-driven approach to content, tracking what works, running experiments, and constantly optimizing for growth.
- Brand Storytelling – Craft compelling narratives that make mental health engaging, relatable, and aspirational for young people.
- Influencer & Creator Collaboration – Partner with influencers and creators who align with our mission to amplify our reach.
Who You Are
- Proven Social Media Growth – You’ve grown an account to 10K+ followers before and understand how to scale an audience quickly.
- Mental Health & Wellness Enthusiast – You’re passionate about mental health and love talking about wellness in a way that resonates with teens.
- Highly Plugged In – You live and breathe social media, always knowing what’s trending and how to creatively jump in before it’s overplayed.
- Creative & Fast-Paced – You’re full of ideas, move fast, and aren’t afraid to test things to see what sticks.
- Data-Driven & Iterative – You track performance religiously, refining your approach based on what works and what doesn’t.
- Excellent Communicator – You can clearly articulate your content strategy, why it works, and how you plan to grow engagement.
- Relatable to Young Teen Girls – You have a pulse on what teen girls care about and can craft content that feels natural and inspiring to them.
What We Offer
- A chance to shape the voice of the fastest-growing teen mental health brand.
- A high-energy, mission-driven team that moves fast and values creativity.
- Autonomy and ownership to experiment, test, and execute your best ideas.
- Top of market NYC salary, equity, and outsized performance based bonuses.
Why Join Us?
If you’re obsessed with social media, have a vision for growing a powerful brand, and want to make a real difference in mental health, this is the role for you. Join us in building something that matters, at a time when teens need it most.
Why Now For Somethings?
Somethings is poised to be a first mover in the space of scaled peer support as much of mental health care moves towards Peers.
- Teen mental health still remains a massive issue. Nearly 40% of teens in the U.S. still struggle with a mental health concern, 20% have had a major depressive episode in the last year, and 10% have attempted suicide in the last year.
- As of January 2025, Peers are now included in FUH and FUM HEDIS measures.
- SAMHSA released revised guidance around EPSDT and continued to encourage states to utilized Peer Supporters.
- Renewed MHPEA reaffirmed the requirements for states and plans to provide adequate mental health services.
- The White House continues to push Peer Support as a solution to the nations mental health challenges.
- Mental health workforce shortages continue.
Equal Opportunity Employer
At Somethings, we’re committed to building a workplace where diversity is not just welcomed, it’s celebrated. We believe that innovation thrives on teams where everyone can be their authentic selves, bringing unique perspectives and backgrounds to the table. We are proud to be an Equal Opportunity Employer. This means all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Our commitment to inclusivity is woven into the fabric of our corporate culture, ensuring everyone has the opportunity to succeed, learn, and grow with us.
Compensation:USD 80000-100000
