Marketing Development Associate
About Convr:
Convr is an AI underwriting, data, and intelligent document processing workbench that drives world-class customer experiences. It delivers premium growth, insights and efficiency for commercial P&C insurance organizations of all sizes, including many top carriers, MGA's, Brokers and Reinsurers. Founded in 2016, Convr is solving the greatest challenges of commercial insurance organizations. With rapid advancements in technology, Commercial Insurance Carriers, MGA’s, and Brokers are falling short on technology enablement and efficiency deliverance.
Outdated business processes, inaccurate data and technologies are holding them back from elevating and delivering on better customer experience. In addition, this is adding time and costs to doing business, increasing expense ratios and manual entry errors.With Convr, commercial P&C insurers manage the underwriting process from submission to quote with an on-demand software platform with its purpose-built Artificial Intelligence decisioning engine, empowering them to make better decisions, faster. Our vision is to transform the world through data, discovery, decision, and we do that today by empowering commercial insurers with a core underwriting management solution enabling a frictionless experience, delivering superior performance, optimal efficiency, and world-class customer engagement from submission to quote.
You can make a difference in the commercial and property insurance industry by joining and leading to digitally transform commercial insurance with modern AI.
Role Overview:
We’re seeking a highly motivated and results-oriented Marketing Development Analyst/Associate (MDA) to join our marketing team. In this role, you will be a crucial link between marketing and sales, responsible for generating qualified leads and fueling our sales pipeline. You will play a key role in identifying, nurturing, qualifying and tracking potential customers through targeted outreach and effective communication. This position heavily involves list management, lead qualification and Salesforce utilization.
What You'll be Doing:
- List Management:
- Develop and maintain accurate and up-to-date prospect lists using various data sources (e.g., CRM, marketing automation platforms, online research).
- Segment lists based on demographics, industry, company size, and other relevant criteria for targeted campaigns.
- Regularly clean and update lists to ensure data integrity and maximize campaign effectiveness.
- Collaborate with marketing and sales teams to define ideal customer profiles (ICPs) and refine targeting strategies.
- Lead Qualification:
- Proactively reach out to leads via phone, email, and social media to qualify their interest and needs.
- Engage with inbound leads generated through marketing campaigns and website inquiries.
- Conduct thorough needs assessments to understand prospect challenges and identify potential solutions.
- Learn lead qualification techniques and methods
- Accurately record and update contact and lead information in Salesforce.
- Lead Nurturing:
- Nurture leads through targeted email campaigns and personalized communication.
- Provide valuable content and resources to educate prospects and build relationships.
- Support manager in identifying and escalating qualified leads to the sales team for further follow-up.
- Collaboration & Reporting:
- Work closely with marketing and sales teams to align on lead generation strategies and goals.
- Support manager in providing regular reports on lead generation activities, conversion rates, and pipeline contributions.
- Participate in team meetings to share insights and best practices.
- Continuous Improvement:
- Stay up-to-date on industry trends and best practices in lead generation and marketing automation.
- Continuously seek opportunities to improve lead qualification processes and strategies.
- Content Management:
- Support content management across the business to enable colleague access to resources
- Support Convr.com updates
Role Requirement:
- Bachelor’s Degree in Marketing, Business, or a related field preferred
- Experienced in working in a fast-paced environment
- 3+ years of proven experience in a marketing role, preferably in campaign lead generation
- Strong understanding of lead qualification methodologies (e.g., BANT).
- Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.
- Excellent communication (written and verbal) and interpersonal skills.
- Ability to build rapport and establish relationships with prospects.
- Highly organized and detail-oriented, with strong time management skills.
- Ability to work independently and as part of a team.
- Results-oriented and driven to achieve goals.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Experience within the P&C insurance industry is a plus!
Benefits & Compensation:
•Paid Time Off
- Remote
- Company Paid Holidays
- Insurance Coverage (medical, dental, vision, short-term & long-term disability, life insurance, and accident coverage)
- 401K
- Paid Parental Leave
- The annual salary for this role falls within the range of $70,000 to $80,000. The final compensation will be determined based on factors such as location, experience, education, skills, and industry knowledge.
