Position Summary:
We are seeking an energetic, enthusiastic, and passionate Campus and Program Marketing Specialist to lead marketing and promotional campaigns for the Tulsa Welding School (TWS) and The Refrigeration School (RSI) brands. This role is critical in driving campus-specific marketing strategies, increasing brand awareness, and supporting lead generation, conversion, and student enrollment efforts. The position requires frequent collaboration with campus leadership teams, admissions staff, and functional areas such as student services, financial services, and campus operations.The ideal candidate will be a personable and professional team player with high energy and a passion for promoting skilled trades, changing lives, and achieving results.
This position reports to the marketing team while supporting campus and admissions leadership.
Responsibilities:
Marketing Campaigns & Strategy
- Act as the main liaison and point of contact between the campuses and the marketing team to monitor and enhance lead flow, conversion rates, and student starts.
- Focus on amplifying targeted segmentation strategies including relevant messaging, content and creative, media channels, events to reach critical demographics by geography including: indigenous/tribal populations, Hispanic populations.
- Develop and execute campus-specific marketing campaigns to drive enrollments and starts, including paid, organic, and community-driven efforts.
- Plan and participate in local and community events, trade shows, and brand activations, ensuring alignment with brand standards and business objectives.
Marketing Materials Development
- Create marketing promotional materials to support campus and program initiatives, including printed and digital materials, collateral, presentations, signage, and promotional items.
- Ensure materials are aligned with the overall brand strategy and meet the unique needs of each campus and program.
- Collaborate with internal teams and external vendors to produce high-quality, on-brand marketing assets.
Collaboration & Relationship Building
- Build and maintain excellent rapport with campus admissions, leadership teams, and all functional areas, including student services, financial services, and operations.
- Partner with admissions teams to understand enrollment trends and implement strategies to optimize marketing efforts.
- Act as a customer advocate, identifying opportunities in the student acquisition journey to enhance engagement, enrollment, starts and show rate.
Analytics & Optimization
- Analyze lead generation, campaign performance, and admissions data to refine marketing strategies and improve ROI.
- Provide regular reports and insights to campus, admissions and marketing leadership, offering data-driven recommendations for improvement and coordinating with marketing team members and agency partners for activation.
- Utilize CRM systems and analytics tools to track performance metrics and ensure campaigns are both effective and efficient, reaching established inquiry, enrollment and start goals.
Digital & Traditional Media Expertise
- Drive demand generation efforts through integrated media campaigns including both traditional and digital media, SEM, SEO, PPC, and paid social media campaigns.
- Manage the execution of traditional marketing tactics, such as direct mail, print, and broadcast, as part of an integrated media approach.
- Collaborate with creative and digital teams to deliver compelling content and messaging that resonates with prospective students according to target market segments for each program and geographic area.
Event Management
- Organize and attend on-campus events, open houses, and community outreach programs to promote skilled trades education and attract prospective students.
- Represent TWS and RSI at industry events and community gatherings, serving as a brand ambassador to inspire interest and engagement.
Required Knowledge, Education and Experience:
Bachelor’s degree in Marketing, Communications, Business, or a related field. 3–5+ years of marketing experience, including event marketing, digital media, demand generation, and CRM/data analytics.
Skills & Competencies
- Proven success in creating and launching targeted marketing campaigns that deliver measurable results.
- Strong collaboration skills with the ability to influence cross-functional teams without formal authority.
- Excellent verbal and written communication skills, including copywriting and presentation abilities.
- Strong analytical mindset with the ability to interpret data and drive actionable insights.
- Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in CRM tools, Google Analytics, Project Management Platforms and the Microsoft Office Suite.
Preferred
- Experience in the higher education or skilled trades sector.
- Agency or internal marketing team experience
- Background in event planning and local community outreach initiatives.
Why should you apply?
- Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
- Flexible Spending Account and Health Savings Account options
- 401(k) Employer Match
- Short- & Long-Term Disability – Company Paid
- Basic Life Insurance – Company Paid
- 12 Paid Holidays
- Your Birthday off – Company Paid
- 2 weeks PTO – 1st yr.
- Tuition Reimbursement
- Employee referral bonus program
- Headspace membership – Company Paid
- Marquee Health Well-Being Program – Company Paid
- Pet Insurance, Accident Insurance, and other optional insurance plans
StrataTech Education - Core Values
At StrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others.
Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve.*Challenging and Fun*Creating an Incredible Work Environment*Genuine People*Force For GoodWe are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others.
StrataTech Education Group
StrataTech Education Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs.The company’s Tulsa Welding School subsidiary was founded in 1949 with campuses in Tulsa, Okla., Jacksonville, Fla., and Houston, Texas. Tulsa Welding School is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a member of the American Welding Society and the Career Education Colleges and Universities.
TWS-Jacksonville is a branch campus of Tulsa Welding School, located at 2545 E. 11th St., Tulsa, OK 74104. Licensed by OBPVS and ASBPCE. Licensed by the Florida Commission for Independent Education, License No. 2331. Tulsa Welding School & Technology Center (TWSTC), a branch campus of Tulsa Welding School, opened and started training students in 2014. TWSTC is located at 243A Greens Road in Houston, Texas.The Refrigeration School, Inc (RSI) was founded in Phoenix, Arizona in 1965. RSI trains students in the technical services that are needed today and challenges the student to reach their highest level of academic knowledge and leadership capabilities. Accredited School, ACCSC. Licensed by the Arizona State Board for Private Post Secondary Education.**Candidates must be able to successfully pass a criminal history check and drug test.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.In compliance with federal law, StrataTech Education Group prepares annual reports on campus security and resources. StrataTech Education Group’s Annual Security Reports are available online at the link(s) below. Additionally, you may request a hard copy of the report by contacting the designate Clery Officer at (602) 336-7118.Tulsa Welding School 2024 Annual Security ReportTulsa Welding School Jacksonville 2024 Annual Security ReportTulsa Welding School & Technology Center 2024 Annual Security ReportTulsa Welding School Dallas 2024 Annual Security ReportThe Refrigeration School 2024 Annual Security ReportStrataTech Global Privacy Policy
Interested? Apply now!
