At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
We’re looking for an experienced Performance Marketing Contractor to help us improve Webflow’s paid acquisition engine by increasing the scale of acquisition through multiple paid channels while increasing efficiency and spend. At Webflow, we value design excellence and craftsmanship, and as an independent contractor, you will be instrumental in advancing our high standards across various touchpoints.
Project description & scope of work
- Location: Remote US
- Temporary contract engagement
- Time type: Up to six month engagement up to approx. 40 hours per week
- Length of contract: Up to six months
This engagement is project-based and requires an experienced expert who can manage advertising spend efficiently while maximizing return on investment.
Key Deliverables:
- Strategically expand Webflow's paid marketing efforts, focusing on scaling acquisition and maximizing spend efficiency.
- Consult on developing and implementing targeted acquisition strategies across a variety of digital ad platforms, including Google Ads, Microsoft Ads, LinkedIn, Facebook, and Quora.
- Manage and refine large-scale paid acquisition campaigns, with an emphasis on growth and return on investment.
- Design, execute, and evaluate growth experiments, ensuring alignment with project objectives.
- Collaborate with the Data Science team on a project basis to enhance metrics for LTV and payback periods.
- Partner with the creative team to produce scalable, high-performance marketing assets.
Qualifications:
The Performance Marketing Contractor should demonstrate:
- Experience in scaling paid acquisition campaigns across various digital platforms with various clients.
- Ability to analyze campaign data, extract insights, and refine campaign strategies.
- Proficiency in developing KPIs to evaluate campaign impact and inform strategic planning.
- Knowledge of attribution models and analytical tools such as Tableau, Amplitude, and Segment.
- Practical skills in Excel, Google Sheets, HTML, JavaScript, SQL, and Python.
Please note:
As this is an independent contractor engagement, the role does not include employee benefits. The consultant will be responsible for their own business expenses and insurance. This contract position is project-specific for a term of 3 months (expected to finalize this project within this timeframe), with the consultant's expertise focused on achieving the outlined marketing objectives for Webflow.
