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Principal Product Designer, Service Design

ToastUnited StatesRemote

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

About Toast


Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future. We build experiences that help make operating and growing a restaurant and delighting guests easier and scalable.

It’s why tens of thousands of restaurant locations love Toast.

About this roll*:  (responsibilities)


We’re looking for a Principal Service Designer with an affinity for understanding and empathizing with customers, and a deep desire to create smooth and sustainable experiences for them. In this role, you'll work closely with our cross-functional teams to improve the experience of restauranteurs, staff, and guests. This role will work across our experiences in Point of Sale (POS), Kiosk, Server experiences, Kitchen experiences, and more.As the Principal Service Designer, you will play a key role in shaping the end-to-end customer journey, identifying pain points, and spearheading impactful improvements.

If you are a strategic thinker who loves being immersed in complexity, a passionate advocate for user-centered design, and have a robust track record of delivering remarkable service experiences, we would love to hear from you.

  • Lead the service design process, from defining the problem and identifying opportunities to recommending and implementing tangible service improvements
  • This includes researching, coming up with ideas, leading workshops, creating prototypes, and enhancing services.
  • Collaborate with cross-functional teams to improve the end-to-end customer experience for restaurants, staff, and guests
  • Conduct discovery research to gain insights into customer needs, pain points, and behaviors related to the service experience
  • Analyze and synthesize research findings to identify service design opportunities and develop innovative solutions
  • Create and maintain service blueprints, customer journey maps, mental model diagrams, and other visual artifacts to illustrate the current and future state of the service
  • Develop and iterate on service prototypes, ensuring they align with customer needs, business goals, and technical feasibility
  • Champion a customer-centric design approach and bring stakeholders along with engaging workshops and compelling storytelling

Do you have the right ingredients*?:  (requirements)


  • Proven experience applying service design thinking to end-to-end customer experiences in complex organizations
  • Well-developed knowledge of service design principles, methodologies, and tools, with a track record of applying them successfully
  • Expertise in research and analysis, with the ability to extract actionable insights from data collected across customers and internal stakeholders
  • Excellent problem-solving skills and systems thinking, with the ability to untangle and distill complex problems into understandable solutions
  • Proficient in communication, teamwork, and running meetings. Must be able to clearly explain design ideas and their reasons to everyone, including staff from different departments.

Special sauce*:  (nice to haves)


  • Experience in the hospitality or restaurant industry, with a deep comprehension of its unique challenges and opportunities
  • Service design experience for B2B SaaS companies serving small businesses
  • Experience with data visualization and analytics tools to derive insights and inform service design decisions
  • Experience working with hardware and software experiences

Our Spread* of Total Rewards


We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.*Bread puns encouraged but not requiredThe base salary range for this role is listed below. The starting salary will be determined based on skills and experience.

In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.Pay Range$157,000—$251,000 USD

We are Toasters


Diversity, Equity, and Inclusion is Baked into our Recipe for Success.At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!


Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

Life at Toast

Toast is an all-in-one point-of-sale and restaurant management platform. As a cloud-based system built specifically for restaurants, Toast offers advanced functionality including tableside ordering, quick menu modifications, real-time enterprise reporting, online ordering, and labor management on an easy-to-use interface. Want to be a Toaster Join us! We move fast, work hard, have fun, and care deeply about our customers success. http://pos.toasttab.com/careers
Thrive Here & What We Value1. Commitment to Creating an Accessible and Inclusive Hiring Process2. Providing Reasonable Accommodations for Persons with Disabilities3. Enhancing Equitable Opportunities for All4. Baking Inclusive Principles into Our Company and Design5. Providing Competitive Compensation and Benefits Programs6. Embracing Diversity and Inclusion7. Focusing on Employee Development and Professional Growth8. Belief in Authenticity, Inclusivity, High Standards of Respect and Trust9. Emphasis on Baking Inclusive Principles into Company Culture1e Equitable Opportunities for All Employees12 Risk Assessment and Mitigation Plan Development13 Regulatory Change Monitoring and Awareness14 Subject Matter Expertise on International Laws and Regulations15 Uncapped Commissions for Eligible Roles16 Focusing on Operational Excellence17 Emphasis on Analytical Prowess
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