MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.
We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Coupa, Toast and PagerDuty.As Senior Growth Marketing Manager at MaintainX, you'll lead our experimental marketing initiatives—creating our testing strategy, discovering new channels, managing a test budget, and scaling what works. This role combines strategic leadership with hands-on experimentation, perfect for someone who can both develop the roadmap and execute the experiments that drive customer acquisition.
Reporting to the Director of Paid Acquisition, you'll be a key member of our Demand Gen team and pave the path for innovative customer acquisition strategies that fuel our expansion.This role is remote in Canada or USA
Key Responsibilities:
- Effectively manage a growing channel testing budget, optimizing based on performance to maximize return on spend.
- Develop and own our digital and offline channel experimentation roadmap. You’ll build scalable testing frameworks and processes that power rapid and effective experimentation.
- Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments. You’ll design hypothesis-driven experiments with clear success metrics and testing parameters.
- Leverage AI tools to drive creative testing, strategic automation, and campaign optimization. You'll balance automation with human insight to maximize campaign performance.
- Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments. You’ll work closely with partners across the entire organization to drive successful campaigns and programs.
- Own communication of experimental results and insights to key stakeholders. You'll develop compelling narratives around your findings and provide clear recommendations for scaling successful initiatives.
About you:
- You have 4–7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition.
- Experience managing $1M+ performance marketing budgets.
- Deep analytical mindset with experience using both quantitative and qualitative data to drive decision-making and tell compelling stories.
- Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization.
- Entrepreneurial mindset with a bias for action—you thrive in ambiguous situations and aren't afraid to test bold new ideas.
- Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope.
- Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization.
- Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau).
- Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition.
- Self-driven with a natural curiosity for discovering new growth opportunities—you're at the forefront of the latest technologies and developments
What’s in it for you:
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrollment program.
- Take what you need PTO.
- A Work Culture where:
- You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
- We believe in meritocracy, where ideas and effort are publicly celebrated.
About us:
Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
