Paula’s Choice is Your Right Choice!
Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry. Paula’s Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.
We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
*What we offer you:
- A robust benefits package including health, vision, dental, retirement and more
- Flexible spending account, Employee assistance program
- Fitness perks, meditation app membership, and more
- Product samples and discounts
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
*Please note these benefits are only available to full-time Paula's Choice employees.
In addition to our core benefits outlined above, here’s some additional reasons you should consider a career at Paula's Choice:
- We're committed to innovation – we’re constantly developing new and innovative products that are based on the latest scientific research.
- We're customer centric – we believe that our customers deserve the best possible products and services.
- We’re a diverse and inclusive workplace – we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company.
- We're passionate about making a difference – we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.
If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.
How you’ll have an impact at Paula’s Choice:
The Head of Integrated Marketing for NA plays a crucial role in leading integrated marketing for North American across ecommerce and wholesale partners. This position requires strong strategic leadership, effective team management, campaign development, and experience with paid media. If you have experience in the beauty industry, campaign development, retail and performance marketing, this is the role for you!
How You’ll Have an Impact at Paula’s Choice
- Drive marketing communications strategy through an integrated approach to maximize US and CA brand awareness and reach. Contribute to Australia planning.
- Own the country level planning calendar for omnichannel and DTCworking closely with the retail marketing and Amazon teams.
- Develop marketing plans that connect to and deliver revenue goals.
- Deliver weekly and monthly executive level recaps on performance
- Ensure Paula's Choice brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints, aligning with global brand guidelines and North America Australia New Zealand market dynamics.
- Inform portfolio decisions including pricing, promotions, features and mix across channels with data-driven marketplace insights and sku level analysis
- Implement as well as create brand and product campaigns, leading a 360 degree go to market including: channel roll-out, performance marketing, etc… Always ensuring excellence in execution.
- Own cross-channel country level launch plans ensuring investment is aligned with key launches across key channels.
- Partner with Product Marketing, Content, and Copy teams to develop campaign copy that reflects messaging priorities and aligns with brand values and tone of voice
- Lead activation and creative briefs for DTC campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals
- Work with each channel on campaign direction and associated assets, including timing, key messages, and messaging consistency
- Work with channel leads to ensure concrete results and improvement in rank and against set target
- Set the strategy for Omnichannel and DTC marketing working closely with Retail Marketing team.
- Implement and oversee analytics frameworks to track marketing performance and consumer purchase funnel behavior. Use these insights to continuously refine and improve marketing efforts.
- Be the brand connection for the interactions with Global product and brand team.
- Ability to influence while not directly managing US social media, influencer and PR through a close working relationship with the current Brand team.
- Manage strong relationships with retail and agency partners in conjunction with channel leads.
- Partner with Finance and develop three-year business plans, budgets, and ensure alignment with P&L targets.
- Contribute as an active member of the North America ANZ leadership team with overall business planning and decision making.
- Develop a high-performing marketing team, fostering a culture of collaboration, courage, creativity, connection, and commitment to achieve business objectives.
- Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories as well as reduce costs.
- Lead research initiatives to gather key industry, consumer, and cultural insights, applying findings to inform strategic planning and campaign creation processes.
- Conduct all other job-related activities as assigned by your manager
The Details:
- Location: Remote, West Coast or Central time zone preferred
- Hours: Typical PST Business Hours, some flexibility
- Physical requirements: Ability to handle both sitting and screen time for long periods of time
- Travel requirements: Up to 15%
Requirements:
- 10-12 years of marketing leadership experience within beauty or high-growth consumer brand with strong knowledge in creating brand awareness, delivering operational excellence
- 3+ years of experience working at a company with a strong DTC as well as Retail or Amazon presence.
- Experience in integrated campaign development including paid media, eventing, social media, influencer marketing and performance marketing.
- Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment.
- Track record of successfully managing multiple complex priorities within demanding timeframes
- Agency management experience.
- Strong understanding of ecommerce.
- Financial acumen required including proven successful experience with budgeting and P&L management
- Forward thinking, anticipation of needs
- Strong thinking skills, ability to structure presentations
- Leadership qualities to motivate and drive peer teams and direct reports
- Collaborative spirit
Preferred Qualifications:
- DTC Experience: In the beauty segment.
- Omnichannel Experience: Working in an omnichannel company (DTC, Amazon, Wholesale).
Approximate Salary Range Based on Experience and Location:
$150,000- $200,000 USD/annually
#LI-TL1Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.For new hires, we strive to make competitive offers allowing the new employee room for future growth.
The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.We are committed to create a workplace that is inclusive of all.
Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.Please note:At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.We take your privacy seriously.
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