You are a strategic and creative thinker with a strong passion for building meaningful relationships and driving business growth. You thrive in cross-functional environments, acting as the glue between sales, marketing, and RevOps to execute complex, high-impact initiatives. You are detail-oriented, data-driven, and possess a knack for organizing small, focused groups to bring your vision to life. With a bias for action, you’re excited about creating highly personalized campaigns that generate and accelerate pipeline for Enterprise and Strategic accounts.
As an integral member of the BuildOps demand generation team, the Demand Generation Manager (ABM) will play a pivotal role in targeting high-value accounts as we continue moving upmarket. This role offers the unique opportunity to design bespoke campaigns that directly impact our top-line growth and build tight-knit relationships with strategic accounts.
What You’ll Be Doing
ABM Strategy & Execution
- Develop and execute personalized, account-specific ABM campaigns to generate and accelerate pipeline for Enterprise and Strategic accounts.
- Collaborate with sales, marketing, and RevOps to align on account strategies, messaging, and objectives.
- Create in-depth account profiles and leverage data insights to craft tailored outreach and campaign plans.
- Experiment with innovative multi-channel approaches (digital, direct mail, events, etc.) to engage target accounts and drive results.
Collaboration & Leadership
- Act as the central point of contact between cross-functional teams, facilitating alignment and communication to ensure campaign success.
- Lead and organize small, focused groups to ideate, plan, and execute high-impact initiatives.
- Partner with stakeholders to identify opportunities to deepen relationships with top accounts.
Performance Tracking & Optimization
- Monitor campaign performance, analyzing account engagement metrics and pipeline impact to refine strategies.
- Leverage Marketing tools and CRM systems (e.g., Salesforce) to track and report results.
- Continuously research ABM best practices and experiment with new ideas to maximize impact.
Content Development & Creativity
- Partner with internal and external resources to create personalized content, messaging, and experiences that resonate with key accounts.
- Develop innovative ideas for bespoke campaigns and initiatives to surprise and delight target audiences.
What We Expect
Experience & Skills
- 3+ years of experience in account-based marketing or B2B demand generation, ideally in SaaS or technology-focused industries.
- Proven success driving measurable business outcomes through ABM campaigns targeting Enterprise or Strategic accounts.
- Strong collaboration skills with the ability to build relationships across sales, marketing, and RevOps.
- Proficiency in CRM systems (e.g., Salesforce), and marketing automation tools (e.g., HubSpot, Marketo).
- Creative problem-solver with experience crafting personalized, high-touch campaigns.
Education & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field, or commensurate experience.
Expectations
- A collaborative, team-oriented attitude with a passion for solving complex challenges.
- Excellent communication skills, both written and verbal, with an ability to influence and inspire others.
- Ability to work in a fast-paced environment, managing multiple priorities and deadlines.
- This is a hybrid role out of our West LA, Toronto, or Raleigh office.
- Openness to travel to ABM events and visit customers once per quarter.
What We Offer
- Competitve salaries and a comprehensive benefits package.
- Flexible paid time off.
- Work from Home Stipend.
- Hub in Los Angeles, Toronto, and Raleigh with flexible and hybrid work schedules with lunch provided for in-office days.
- Company events like BBQs and team-building activities, both in-person and virtual.
- Talented and motivated team members who care deeply about one another (seriously, everyone is rooting for your success!).
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers.
Who We Are
BuildOps is a fast-paced, high-growth start-up, committed to transforming a $30-billion industry through our all-in-one platform. Leveraging the latest technology, we’re taking commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business.Our co-founders have over a decade of experience in both construction and SaaS technology, as well as a resume that includes Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits, including a $1.2 billion acquisition.BuildOps has raised multiple rounds of funding from some of the largest and most reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates.
Forbes Magazine
“BuildOps is unique because it addresses the problem of efficiency in construction for an often-overlooked audience. Rather than focusing on large projects, or catering to owners, they look to the needs of technician-heavy subcontracting firms working in the commercial space.”
TechCrunch
“The new financing will be used to support the company’s continued growth. BuildOps sells software that integrates scheduling, dispatching, inventory management, contracts, workflow and accounting into a single software package for commercial real estate contractors with staff ranging from a few dozen to several hundred employees.”
Crunchbase
In a statement, [former NFL superstar] Joe Montana noted that his firm (Liquid 2 Ventures) has an investment thesis in supporting America’s working class… “I just love the idea of making their lives far easier and better,” he said. With BuildOps, “you have one solution that does it all and talks seamlessly to every single part of their business from parts to ordering to inventory and more.”
Wall Street Journal [Paywall]
BuildOps, the Santa Monica, California, startup that provides software for real estate subcontractors was seeded with $5.8 million in funding from investors including Fika Ventures, MetaProp VC, Global Founders Capital, CrossCut Ventures, TenOneTen, IGSB, 1984 Ventures, Liquid 2 Ventures and Ground Up Ventures.
