At Criteria Corp, we’re on a mission to revolutionize how organizations make talent decisions. As a leading provider of evidence-based pre-employment assessments, we empower companies to hire smarter, reduce bias, and build stronger teams. Our innovative platform combines cutting-edge science with user-friendly technology to deliver insights that drive success for businesses and candidates alike.
We’re proud of our collaborative and inclusive company culture, where every team member’s contributions are valued. Whether it’s through our flexible work arrangements, professional development opportunities, or team-building events, we’re committed to fostering an environment where you can thrive both personally and professionally.Join us and be part of a team that’s shaping the future of hiring while making a meaningful impact on organizations worldwide.
Opportunity for Impact
This is an ideal opportunity to evolve our data-driven platform as a market leader in transforming talent management into talent success. This is a key role that will drive our continued new and existing customer expansion through targeted brand strategy, insightful demand optimization, enhanced customer-centric targeting, and foster data driven decision making.
Vice President of Marketing
As the VP of Marketing at Criteria Corp, you will lead the development and execution of a comprehensive marketing strategy to drive exponential growth, position the company as a thought leader in the talent success space, and align marketing efforts with overall business objectives. Reporting to the President & CRO, you will oversee a high-performing marketing team, collaborate cross-functionally, and ensure excellence in marketing operations and campaign execution. This is a pivotal role in scaling Criteria’s global presence and driving measurable outcomes.
Key Responsibilities
· Strategic Leadership:· Create, implement, and continually refine Criteria Corp's marketing strategy, aligning with the company’s overall direction and breaking it down into measurable goals.· Continuously refine comprehensive go-to-market plans across multiple geographies, channels, and market segments in collaboration with sales leadership, operations, and finance.· Storytelling & Brand Vision:· Design and execute a captivating content strategy, storytelling narrative, and brand vision that positions Criteria as a thought leader on critical trends and emerging opportunities.· Ensure consistency in brand messaging across all channels and touchpoints.· Demand Generation & Campaign Execution:· Define strategy and oversee the execution of all SEO, paid search, social, display, events, webinars, and partner marketing campaigns.· Drive user growth through data-driven marketing tactics, including gamification, digital marketing, content development, advertising, brand partnerships, and on-ground activations.· Optimize spend across various marketing channels to maximize ROI.· Account-Based Marketing (ABM) & Sales Alignment:· Partner closely with account executives and sales development to develop and execute coordinated, personalized account-based programs.· Align on common short- and long-term goals to drive pipeline growth and revenue.· Cross-Functional Collaboration:· Collaborate with product, sales, and customer success teams to identify opportunities for product innovation, optimization, and market segmentation.· Partner with operations and finance to identify resource and operational improvements to accelerate growth and increase efficiencies.· Team Leadership & Development:· Hire, coach, and manage a world-class marketing team, fostering a collaborative, metrics-driven culture.· Be an authentic leader who inspires passion and excellence within the team.· Marketing Operations & Analytics:· Ensure excellence in marketing operations and campaign execution.· Implement analytics frameworks to measure campaign performance, ROI, and customer acquisition cost (CAC), using insights to optimize strategy and allocate resources effectively.
Requirements
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Experience
:· 10+ years in marketing, with a significant focus on SaaS and B2B demand generation.· Proven track record of scaling marketing functions in fast-growing SaaS environments.:· Deep knowledge of SaaS marketing metrics, funnels, and tools (e.g., HubSpot, Marketo, Salesforce).· Experience with account-based marketing (ABM) and global marketing strategies.:· Strong team-building and leadership skills, with experience managing diverse marketing disciplines.· Exceptional communication, storytelling, and analytical abilities.
