About CyberCube:
- The market leader in digital analytics 📊 with the mission of delivering the world’s leading cyber risk analytics 🌐 on one of the most critical risks of today and the future.
- Exceptionally well-funded startup 💰 that has raised over $100MM from top-tier investors.
- Explosive team growth 🚀 (from 15 employees in SF to 100+ globally 🌍).
- Used by 75% of the top 40 US and European cyber insurance carriers & surpassing 100 clients in 2023 with a >99% retention rate.
- CyberCube and its products win industry awards 🏆 every year. (eg. Cyber Risk Solution of the Year & InsurTech Product of the Year). We were recognized with 17 awards in 2023.
- Senior leadership is committed to attracting, developing, and exciting exceptional people from diverse backgrounds and enabling them to work collaboratively across disciplines to do the best work of their careers.
- At CyberCube, we drive ownership for excellence ✅, empowering our team to take initiative, deliver results, and continually raise the bar.
- Named on Forbes’ America’s Best Startup Employers list three years in a row (2021, 2022, 2023)! 🎖️
- Learn what it’s like to be part of CyberCube’s mission:Watch this leadership team interview!🎥
About the role:
We are seeking a conscientious, internally motivated Product Marketer with 2+ years of experience in insurance, marketing, SaaS, or product marketing. This role is critical to driving market research, positioning, sales enablement, product adoption, and go-to-market strategies for our platform and solutions. You will work cross-functionally to support product launches, customer advocacy, segment-specific initiatives, and strategic content development to enhance CyberCube’s market presence.
Key Responsibilities
1. Market Research & Expansion
- Conduct market research to inform product positioning, competitive intelligence, and global expansion strategies.
- Develop and refine segment-specific strategies, objectives, and initiatives to drive adoption and market growth.
2. Voice of the Customer & Social Proof
- Capture customer insights through interviews, surveys, and engagement strategies to inform messaging and product decisions.
- Develop and maintain customer case studies, testimonials, and social proof assets for marketing and sales enablement.
- Support client appreciation initiatives to enhance customer retention and advocacy.
3. Positioning, Messaging & Content Development
- Support positioning and messaging efforts for CyberCube’s products and services, ensuring alignment with market needs.
- Collaborate on the creation of company collateral, reports, and thought leadership content to enhance brand authority.
- Organize and support SME-driven thought leadership content to strengthen industry presence.
4. Product & Partner Marketing
- Assist in product and feature launch planning and execution, ensuring cross-functional alignment.
- Develop and maintain segment-specific product collateral, including one-pagers, decks, and sales enablement materials.
- Support partner marketing initiatives by developing co-branded assets and messaging.
5. Sales Enablement & Cross-Functional Coordination
- Conduct sales enablement research to ensure teams have the right tools, content, and messaging to engage prospects effectively.
- Coordinate cross-functional teams to improve collaboration, communication, and execution of marketing initiatives.
- Support platform adoption through targeted campaigns, customer education, and webinars/events.
Who You Are
- 2+ years of experience in Product Marketing, SaaS, Insurance, or B2B Marketing.
- Strong organizational and operational skills, with an ability to manage multiple initiatives simultaneously.
- Strategic thinker who can translate research into actionable insights and positioning strategies.
- Experience with voice of the customer programs, sales enablement, and product marketing collateral.
- Passionate about data-driven decision-making, customer engagement, and driving product adoption.
- Strong communicator with a collaborative mindset, able to work cross-functionally with sales, product, and marketing teams.
Preferred Qualifications
- Experience in cyber insurance, risk analytics, or financial services is a plus.
- Familiarity with marketing automation, CRM, and product marketing tools.
- Experience with webinars, partner marketing, and industry events.
Why You’ll Love It Here:
- Play an instrumental role in reshaping one of the oldest industries in the world
- Competitive salary, 4% match on 401(k), and unlimited PTO
- Meaningful early-stage equity
- Generous healthcare benefits with medical, dental, and vision coverage
- Company-paid learning and development assistance
- Flexible working hours and the option to work from home when necessary
- Dependant care assistance plan
- Company-supported mentorship program
- Grow in a collaborative, respectful, and empathetic culture
Compensation Range: $80K - $100K
