About AMB Sports & Entertainment Group
AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and Atlanta’s Major League Soccer team, Atlanta United FC.
Atlanta United FC
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season of existence, the earliest an expansion team has won the title since 1998. During its inaugural season, Atlanta also became the fourth team in league history to qualify for MLS Cup Playoffs in its first year. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,243), single-season average (53,002) and total home attendance (901,033). Owned by one of the city’s most influential businessmen and philanthropists, Arthur M.
Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com and follow @ATLUTD.Position SummaryAtlanta United is seeking a positive, upbeat, driven, motivated, and creative candidate who is eager to elevate their career in the sports industry with world-class marketing leaders. We look for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. Ultimately, we are seeking achievers, leaders, and visionaries. At Atlanta United, it’s about each person bringing skills and passion to a challenging and constantly evolving environment.Atlanta United is seeking a highly motivated and creative Integrated Marketing Manager - Social Media to join our dynamic team.
This role will be instrumental in driving the club’s social media presence and engaging our passionate fanbase across multiple platforms.The ideal candidate is a data-driven storyteller with a deep understanding of social media trends, best practices, and the unique nuances of the sports industry.
Roles and Responsibilities
- Develop and execute comprehensive social media strategies: Aligned with overall marketing goals and objectives, create and implement innovative social media campaigns across all relevant platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
- Content Strategy & Creation: Lead the development, execution and distribution planning of engaging and high-quality social media content, including video, images, text, and live streams.
- Platform Management & Optimization: Manage and optimize social media channels, including community building, engagement, and paid social media advertising.
- Team Leadership & Mentorship: Lead and mentor a team of one Social Media Coordinator and one Social Media Content Creator and a Digital Media Seasonal, providing guidance, feedback, and professional development opportunities.
- Cross-functional Collaboration: Work closely with media production, content partnerships, creative, photography, marketing, and editorial teams to ensure seamless content integration and campaign execution.
- YouTube Channel Strategy: Lead the strategy and curation of Atlanta United’s YouTube channel, focusing on viewership growth, audience engagement, and content monetization.
- Revenue Generation: Support marketing efforts by identifying and developing social media-driven revenue opportunities, such as sponsorships, promotions, and merchandise sales.
- Stay Ahead of Trends: Stay informed about the latest social media trends, best practices, and emerging technologies.
Qualifications, Skills, and Education Requirements
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- 5+ years of experience in social media marketing, with a proven track record of success.
- Experience managing and leading social media teams.
- Strong understanding of social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Proficiency in social media analytics and reporting tools.
- Experience in the sports industry (preferred).
- Passion for soccer and Atlanta United (a plus!).
Key Skills:
- Strategic Thinking: Develop and execute comprehensive social media strategies.
- Creativity & Innovation: Generate engaging and original content that resonates with the target audience.
- Data Analysis: Analyze data to measure performance and make data-driven decisions.
- Team Leadership & Mentorship: Lead and develop a high-performing team.
- Communication & Collaboration: Effectively communicate and collaborate with cross-functional teams.
