ApplyJob Type
Full-timeDescription
Marketing Manager
***70,000 - $100,000*** + Bonus Potential
Who We Are...
NuBlue Electric, Plumbing & Air is an organization that has roots of proven success as far back as 1961. Over the course of the last several years, we have merged multiple flourishing brands to create one powerhouse of a Team. Our family of elite level home service professionals are driven to provide dependable solutions that make our customers' lives easier and more enjoyable. We stand behind our work and guarantee satisfaction because we truly believe that our team is the best and brightest in the industry.
Together we stay hungry to go the extra mile, humbly learn through continuous training, and remain focused on delivering a new level of service excellence. Our commitment is to remain ready to step up and do whatever it takes to get the job done right while embracing every opportunity to enhance the lives of our team, customers, and community. NuBlue, where we are proudly redefining service excellence.
Who We Are Looking For...
NuBlue is actively looking for a High-Level Marketing Manager (with a heavy emphasis on the digital marketing side of the business) to take charge and elevate our team to the next phase of our consistent growth. This rockstar will oversee the planning and execution of marketing strategies to drive customer engagement, enhance our brand awareness, and support the rapid growth of our business. This individual will work closely with the Executive Leadership Team and the Owners of the business to present a new perspective on all things marketing, while proactively looking for ways to stay ahead of the game in this industry.
The ideal candidate will be required to have experience in a wide range of marketing functions, including digital marketing, content creation, campaign management, and local market research. This individual will have autonomy to make decisions and creatively generate new campaigns that set us apart. If this sounds like you, then keep reading!
What's In It For Me?
- Comprehensive benefits package (health, dental, vision, retirement plan).
- Flexible working hours and remote work options.
- Professional development opportunities.
- A dynamic, inclusive, and growth-focused work environment
Requirements
What Will I Be Doing?
- Strong emphasis on developing and executing the marketing strategies across various digital channels like social media, email, search engine optimization (SEO), and paid advertising to promote a company's brand and products, overseeing campaign performance, managing budgets, and analyzing data to ensure optimal return on investment (ROI).
- Implement key comprehensive strategies in marketing to promote the NuBlue brand, products, and services.
- Coordinate with the team to plan and manage multi-channel marketing campaigns (digital, print, email campaigns, local market networking, Nextdoor, Meta, Reddit, social media, events, etc.) that drives brand awareness, engagement, and lead generation.
- Research marketing opportunities by analyzing trends in the market, networking with others in the industry, consumer behavior, and competitive activity in the world of home services.
- Manage the marketing budget to ensure all plans are being executed within budget.
- Analyze the ROI on all tested campaigns to determine if we should terminate or drive forward with specific approaches in marketing.
- Implementing strategies to improve website visibility on search engine results pages (SERPs) through keyword research and technical SEO.
- Collaborate with other divisions in the business to align marketing strategies with company goals.
- Utilize data from various platforms to track metric of marketing team and adjust strategy in timely manner to capitalize on opportunities in the business.
- Manage, create, and experiment with new user acquisition campaigns to promote lead generation and revenue goals.
- Work with and manage vendors/partners that assist externally in all marketing efforts.
- Prepare and present recommendations, reports, and findings from data to team members, management, and owners.
Professional Experience
- 4+ years in marketing management or similar role.
- Proven experience in developing and executing marketing strategies across various platforms with a team.
- Knowledge of digital marketing tools and platforms - Google Platforms, Social Media, OTT, Content Marketing, etc.
- Preferred experience working the home service industry.
- Organized and excellent written verbal communication skills with Team Members and Vendors.
- Proficient ability to analyze data and generate action items and insights.
Do I Have What It Takes?
- Humle - Hungry - Smart
- Creative and ambitious
- Proactive strategic thinker
- Action oriented
- Excellent communication and analytical skills
- Self Starter
Last, but not least dedication. You will be successful and appreciated by our team, the customers, and management. You will have an impact on the success of the entire organization. If you are a competitive, goal crushing individual who won't take no for an answer then we encourage you to join the best and fastest growing team around and APPLY for this FANTASTIC opportunity today!NuBlue Service Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
