Digital Marketing Specialist

Key Responsibilities:

SEO (Search Engine Optimization):

• Lead the end-to-end execution of SEO strategies to increase organic search rankings, traffic, and conversions.
• Conduct in-depth keyword research and competitor analysis to inform content and optimization strategies.
• Oversee on-page and technical SEO efforts, ensuring that the website structure, content, and metadata are optimized for search engines.
• Implement and monitor link-building initiatives to improve domain authority and search engine rankings.
• Audit the website regularly for SEO health, identifying and addressing technical SEO issues (site speed, mobile optimization, etc.).
• Work closely with the content team to ensure SEO best practices are followed in content creation and strategy.
• Monitor and report on organic search performance using Google Analytics, Google Search Console, and other SEO tools.

PPC (Pay-Per-Click):

• Manage and optimize paid advertising campaigns across platforms like Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads.
• Create and manage high-performing paid search campaigns, focusing on conversion optimization, ad copy, targeting, and bid strategies.
• Conduct A/B testing on ad creatives, landing pages, and keywords to continuously improve campaign results.
• Analyze campaign performance and adjust strategies to maximize ROI and lower customer acquisition costs.
• Collaborate with the marketing team to create remarketing and retargeting strategies to re-engage users.
• Develop detailed PPC reports and provide actionable insights to enhance campaign performance.

Lead Generation:

• Develop and implement lead generation strategies across various digital channels (paid, organic, email, social media).
• Build and optimize lead capture forms, landing pages, and call-to-action buttons to maximize lead conversion.
• Nurture and qualify leads through targeted email workflows and automation tools.
• Analyze lead generation efforts and provide recommendations for improving lead quality, quantity, and conversion rates.
• Collaborate with the sales team to ensure alignment and effective follow-up on generated leads.
• Track, report, and analyze key lead generation metrics such as conversion rates, cost-per-lead, and lead-to-customer conversion ratios.

Skills & Qualifications:

• Proven experience in SEO, PPC, and lead generation, ideally in a senior or associate-level role.
• Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, Moz) and PPC platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads).
• Expertise in campaign optimization and data analysis to drive measurable improvements in traffic, leads, and conversions.
• Experience in using analytics and tracking tools (Google Analytics, Data Studio, etc.) to measure and report on performance.
• Strong understanding of digital marketing strategies, with a focus on lead nurturing and conversion optimization.
• Familiarity with automation platforms (HubSpot, ActiveCampaign, Marketo, etc.) for lead management and nurturing.
• Ability to collaborate effectively with cross-functional teams, including content, design, and sales.
• Strong communication, project management, and analytical skills.

Preferred Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Experience in B2B or B2C marketing, with a proven track record in driving traffic and conversions.
• Google Ads Certification, Bing Ads Certification, or other relevant PPC certifications.
• Experience working with CRM systems (e.g., Salesforce, HubSpot) to track lead quality and follow-up.
• Familiarity with conversion rate optimization (CRO) techniques to enhance landing page performance.

Why Join Us?

• Opportunity to work in a collaborative, growth-driven environment.
• Take ownership of key digital marketing initiatives and drive measurable business impact.
• Work with a talented and motivated team focused on innovation and creativity.
• Competitive salary, benefits, and opportunities for professional growth.